Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Strategy, Social Media Content, Online Advertising, Digital Advertising, Videography
Beginner · Guided Project · Less Than 2 Hours

The Chinese University of Hong Kong
Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Emotional Intelligence, Technical Writing, Business Communication, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications
Intermediate · Specialization · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Electric Power Systems, Electrical Power, Energy and Utilities, Basic Electrical Systems, Systems Of Measurement, Sustainable Technologies, Case Studies, Reliability, Market Dynamics, Emerging Technologies, Scalability, Systems Integration, Capacity Management
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Injury Prevention, Child Development, Childhood Education and Development, Working With Children, Business Planning, Accident Prevention, Teaching, Family Support, Emotional Intelligence, Emergency Response, Parent Communication, Cultural Diversity, Diversity Awareness, Nutrition and Diet, Safety Training, Business, Small Business Accounting, Tax Management, Policy Development, Creativity
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Management, Photo Editing, Business Marketing, Creativity
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Strategic Marketing, Forecasting, Data Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Customer Analysis, Data Literacy, Statistical Modeling, Statistical Analysis, Correlation Analysis, Regression Analysis, Unsupervised Learning, Variance Analysis, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Network Security, Computer Hardware, Hardware Architecture, Computer Systems, TCP/IP, Information Technology, General Networking, Computer Literacy, Network Protocols, Operating Systems, System Configuration, Software Installation, Computer Networking, File Systems
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Constructive Feedback, Client Services, Data Storage, Video Editing, Style Guides, Verbal Communication Skills, Social Media Strategy, Expectation Management, Organizational Skills, Workflow Management, Social Media Marketing, File Management, Video Production, Cloud Storage, Data Management, Relationship Management, Instagram, Relationship Building, Post-Production, Professional Networking
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Apache Spark, Machine Learning, Generative AI, PySpark, Applied Machine Learning, Supervised Learning, Apache Hadoop, Data Pipelines, Unsupervised Learning, Feature Engineering, Data Processing, Extract, Transform, Load, Predictive Modeling, Data Transformation, Regression Analysis
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, New Product Development, Business Transformation, Organizational Strategy, Strategic Leadership, Strategic Thinking, Organizational Change, Technology Strategies, Entrepreneurship, Team Leadership, Business Strategy, Product Development, Virtual Teams
Beginner · Course · 1 - 3 Months