• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Business Analytics with Excel: Elementary to Advanced

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Business Modeling, Business Analysis, Resource Allocation, Analysis, Statistical Analysis, Process Optimization, Financial Analysis, Predictive Analytics, Transportation Operations, Linear Algebra

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Cryptocurrency and Blockchain: An Introduction to Digital Currencies

    Skills you'll gain: Blockchain, Cryptography, Digital Assets, Investments, Portfolio Management, Investment Management, FinTech, Asset Management, Financial Analysis, Financial Market, Emerging Technologies, Public Key Infrastructure, Finance, Encryption, Return On Investment, Distributed Computing, Risk Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Demand Analytics

    Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Data Processing, Marketing Analytics, Predictive Analytics, Advanced Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Exploratory Data Analysis, Data Visualization, Data Visualization Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    295 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Sourcing Analytics

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Serviço Nacional de Aprendizagem Industrial - Departamento Nacional

    Fluência Digital

    Skills you'll gain: Google Workspace, Productivity Software, Collaborative Software, Google Docs, Microsoft Teams, Digital Communications, Digital Transformation, Google Sheets, Virtual Teams, Technology Solutions, Computer Literacy, Digital Content, Telecommuting, Events and Conferences, Remote Access Systems, Communication, Data Security, Cloud Storage, Videography

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Institut Mines-Télécom

    Digital Business

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Analysis, Business Transformation, Digital Assets, Business Development, Market Analysis, Business Strategy, Marketing Management, Business Valuation, Case Studies, Entrepreneurship, Strategic Decision-Making, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Law, Regulation, and Compliance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    181 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Digital Footprint

    Skills you'll gain: Social Media, Data Management, Information Management, Goal Setting, Decision Making, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    663 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Online Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Digital Disruption

    Skills you'll gain: Business Strategy, Business Strategies, Innovation, Digital Transformation, Technology Strategies, Business Transformation, Business Modeling, Emerging Technologies, Design Thinking, Organizational Change, Business Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    I

    Illinois Tech

    Predictive Analytics

    Skills you'll gain: Machine Learning Algorithms, Predictive Analytics, Data Cleansing, Unsupervised Learning, Data Analysis, Statistical Machine Learning, Data Mining, Supervised Learning, Machine Learning, Artificial Neural Networks

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Gobierno Digital

    Skills you'll gain: Cybersecurity, Data Management, Interoperability, Digital Transformation, Data Security, Public Administration, Governance, Case Studies, Identity and Access Management, Service Design, Policy Analysis, Innovation, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to digital analytics

digital marketing analytics
digital marketing analytics in practice
digital marketing analytics in theory
data analytics for digital transformation
roi-driven digital marketing analytics
advanced tools for digital marketing analytics
digital transformation with data analytics projects
concepts, strategies, and analytics in performance marketing and digital advertising
1…171819…470

In summary, here are 10 of our most popular digital analytics courses

  • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
  • Cryptocurrency and Blockchain: An Introduction to Digital Currencies: University of Pennsylvania
  • Demand Analytics: Rutgers the State University of New Jersey
  • Sourcing Analytics: Rutgers the State University of New Jersey
  • Fluência Digital: Serviço Nacional de Aprendizagem Industrial - Departamento Nacional
  • Digital Business: Institut Mines-Télécom
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Digital Footprint: The University of Edinburgh
  • Digital Advertising: SkillUp
  • Digital Disruption: Universidad de Palermo

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok