• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Preview
    Preview
    S

    SkillUp

    Software Development on SAP HANA

    Skills you'll gain: Data Modeling, SAP Applications, Systems Architecture, Systems Development, Enterprise Resource Planning, Functional Requirement, Software Development Tools, Data Migration, Software Development Methodologies, Systems Development Life Cycle, Business Process, Business Analytics, Organizational Structure, Real Time Data, Compliance Reporting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Principles of fMRI 2

    Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Correlation Analysis, Analytical Skills, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Medical Imaging, Regression Analysis, Psychology, Time Series Analysis and Forecasting, Matlab, Neurology, Statistical Modeling, Statistical Methods, Statistical Inference, Design Strategies, Machine Learning Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science Capstone

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Data Science, Data Analysis, Data Presentation, Data Collection, Data Storytelling, Data Cleansing, Statistical Analysis, Data Manipulation, R Programming, Machine Learning, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Columbia University

    HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Clinical Perspective)

    Skills you'll gain: Care Coordination, Value-Based Care, Clinical Informatics, Health Informatics, Interoperability, Health Technology, Patient Education and Support, Patient-centered Care, Health Systems, Health Care, Health Information Management, Primary Care, Electronic Medical Record, Telehealth, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Ciência de Dados para Finanças

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, FinTech, Ggplot2, Data Visualization Software, Plot (Graphics), Deep Learning, Data Modeling, R Programming, Market Data, Predictive Analytics, Data Science, Data Analysis, Business Analytics, Data Processing, Analytics, Data Manipulation, Machine Learning, Financial Market

    4.3
    Rating, 4.3 out of 5 stars
    ·
    88 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Data Ethics, Ideation, Artificial Intelligence, Branding, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization with R

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Visualization, Dashboard, Ggplot2, Plot (Graphics), Shiny (R Package), R Programming, Leaflet (Software), Data Analysis, Scatter Plots, Box Plots, Data Science, Spatial Data Analysis, Histogram, UI Components, User Interface (UI)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    266 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Introduction to Applied Cryptography

    Skills you'll gain: Cryptography, Application Security, Cybersecurity, Encryption, Vulnerability Assessments, Key Management, Public Key Cryptography Standards (PKCS), Authentications, Mobile Security, Data Integrity

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Statistics and Data Analysis with Excel: Advanced

    Skills you'll gain: Data-Driven Decision-Making, Microsoft Excel, Forecasting, Regression Analysis, Business Analytics, Statistical Analysis, Data Analysis Software, Time Series Analysis and Forecasting, Analytics, Statistical Methods, Advanced Analytics, Data Analysis, Statistics, Data Visualization Software, Probability & Statistics, Statistical Inference, Statistical Modeling, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proyecto de diseño instruccional para el aprendizaje activo en ambientes digitales

    Skills you'll gain: Course Development, Education Software and Technology, Learning Management Systems, Quality Assurance, Systems Analysis, Solution Design, Digital Transformation, Technical Documentation, Continuous Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    206 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    GenAI in Business: Discover the Possibilities

    Skills you'll gain: Generative AI, Strategic Thinking, Artificial Intelligence, Business Transformation, Prompt Engineering, Solution Design, Automation, Case Studies, Technology Strategies, ChatGPT, Innovation, Responsible AI, Business Workflow Analysis, Digital Transformation, Large Language Modeling, Business Process Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to digital analytics

digital marketing analytics
digital marketing analytics in practice
digital marketing analytics in theory
data analytics for digital transformation
roi-driven digital marketing analytics
advanced tools for digital marketing analytics
digital transformation with data analytics projects
concepts, strategies, and analytics in performance marketing and digital advertising
1…173174175…470

In summary, here are 10 of our most popular digital analytics courses

  • Software Development on SAP HANA: SkillUp
  • Principles of fMRI 2: Johns Hopkins University
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Data Science Capstone: Johns Hopkins University
  • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Clinical Perspective): Columbia University
  • Ciência de Dados para Finanças: Fundação Instituto de Administração
  • Leveraging AI for Enhanced Content Creation : Coursera
  • Data Visualization with R: IBM
  • Introduction to Applied Cryptography: University of London
  • Statistics and Data Analysis with Excel: Advanced: Macquarie University

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok