Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Starweaver
Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Blended Learning, Course Development, Web Content Accessibility Guidelines, Education Software and Technology, Learning Management Systems, Language Learning, Technology Strategies
Intermediate · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Apple iOS, Model View Controller, Core Data (Software), User Interface (UI) Design, UI Components, User Interface and User Experience (UI/UX) Design, Responsive Web Design, Mobile Development, Human Computer Interaction, UI/UX Strategy, Data Mapping, Geospatial Mapping, Animations, Storyboarding
Mixed · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: Google Ads, Online Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Cloud Computing Architecture, Amazon Web Services, Cloud Security, Operational Excellence, Reliability, Solution Architecture, Corporate Sustainability, Performance Tuning, Operational Efficiency, Cost Reduction, Security Strategy, Operational Analysis, System Requirements, Site Reliability Engineering, Scalability, Cost Management, Disaster Recovery, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

The Linux Foundation
Skills you'll gain: Package and Software Management, Linux, Command-Line Interface, File Systems, Unix Commands, Linux Administration, Linux Commands, User Accounts, Operating System Administration, System Configuration, System Monitoring, Operating Systems, Network Monitoring, Graphical Tools
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Prompt Engineering, Google Cloud Platform, Cloud Infrastructure, Kubernetes, Generative AI, Infrastructure As A Service (IaaS), Cloud Storage, Identity and Access Management, Cloud Applications, Cloud Computing, Virtual Machines, Containerization, Application Development, Serverless Computing, Load Balancing, Scalability
Beginner · Course · 1 - 3 Months
University of Toronto
Skills you'll gain: Bioinformatics, Network Analysis, Data Visualization Software, Data Analysis, Data Mining, Exploratory Data Analysis, Databases
Intermediate · Course · 1 - 3 Months

Ball State University
Skills you'll gain: Data Analysis, Programming Principles, Statistical Analysis, Computer Programming, Python Programming, Natural Language Processing, Scripting, NumPy, Algorithms, Debugging, Data Structures
Build toward a degree
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content
Beginner · Course · 1 - 4 Weeks