Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Overcoming Objections, Sales Development, Growth Mindedness, Lead Generation, Time Management, Active Listening, Customer Relationship Management (CRM) Software, Enthusiasm, Constructive Feedback, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, Interpersonal Communications, Productivity, Technical Sales, Cultural Diversity, Interviewing Skills, Salesforce, Storytelling
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

UiPath
Skills you'll gain: Email Automation, Web Scraping, Robotic Process Automation, Automation, Business Process Automation, Workflow Management, Text Mining, Data Import/Export, Microsoft Excel, Microsoft Outlook
Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic and Visual Design, Marketing Design, Color Theory, Brand Strategy, Business Writing, Branding, Graphic Design, Digital Design, Design Software, Competitive Analysis, Design Elements And Principles, Ideation, Photo Editing, Prompt Engineering Tools, Image Quality
Beginner · Specialization · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Branding, Intercultural Competence, Stakeholder Analysis, Brand Management, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Databricks, CI/CD, Apache Spark, Microsoft Azure, Data Governance, Data Lakes, Data Integration, Real Time Data, PySpark, Development Environment, Data Management, Data Pipelines, Data Architecture, Automation, Data Storage, Jupyter, File Systems, Data Quality, User Provisioning, Performance Tuning
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Data Visualization, Business Analysis, Statistical Analysis, Analytics, Data Analysis, Correlation Analysis, Case Studies, Probability & Statistics, Variance Analysis, Forecasting, Data Manipulation, Quality Control
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Professional Networking, Presentations, LinkedIn, Cybersecurity, Applicant Tracking Systems, Market Research, Social Media, Business Research, Recruitment, Portfolio Management, Job Analysis, Negotiation, Writing, Compensation Strategy, Recruitment Strategies, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Statistical Analysis, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Public Policies, Statistical Hypothesis Testing, Policy Development, Analytical Skills, Forecasting, R Programming, Data-Driven Decision-Making, Research Design, Time Series Analysis and Forecasting
Intermediate · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Content Strategy, Customer Engagement, Consumer Behaviour, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review
Mixed · Course · 1 - 4 Weeks