Fundação Instituto de Administração
CRM, Dados e o Futuro Centrado no Cliente
Fundação Instituto de Administração

CRM, Dados e o Futuro Centrado no Cliente

This course is part of Inteligência Artificial Aplicada ao CRM Specialization

Taught in Portuguese (Brazil)

Beatriz Pimenta
Anderson França

Instructors: Beatriz Pimenta

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(39 reviews)

Beginner level

Recommended experience

25 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

23 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(39 reviews)

Beginner level

Recommended experience

25 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Inteligência Artificial Aplicada ao CRM Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 4 modules in this course

Este módulo aborda as estratégias centrada no consumidor e como as tecnologias de Big Data e Algoritmos de Inteligência Artificial estão ajudando nessa transformação da experiência do consumidor.

What's included

5 videos9 readings5 quizzes

Oferecer excelência no atendimento e garantir a satisfação do público são apenas itens fundamentais para uma organização se manter competitiva em um mundo globalizado e data driven. Neste módulo serão trabalhadas estratégias orientadas ao cliente, como analisar seu comportamento, preferências e dificuldades.

What's included

5 videos11 readings6 quizzes

Neste módulo, serão discutidas as etapas da construção do funil de vendas focado na jornada dos seus clientes e como direcioná-lo ao seu objetivo de negócios utilizando as principais técnicas e ferramentas.

What's included

5 videos10 readings6 quizzes

Uma empresa data driven é uma empresa que utiliza processos orientados a dados. Ou seja, toda e qualquer decisão é embasada na coleta, processamento e análise da informação. Isso significa utilizar os dados como base para a tomada de decisão e do planejamento estratégico, buscando métodos confiáveis ao invés de direcionar as ações baseadas em intuição. Neste módulo, serão apresentados a importância de coletar, estruturar e utilizar suas métricas na gestão de seus clientes e o processo de como as principais ferramentas de Big Data podem te ajudar nessa etapa.

What's included

6 videos12 readings6 quizzes

Instructors

Instructor ratings
4.1 (8 ratings)
Beatriz Pimenta
Fundação Instituto de Administração
1 Course1,005 learners

Offered by

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 39

4.7

39 reviews

  • 5 stars

    74.35%

  • 4 stars

    17.94%

  • 3 stars

    7.69%

  • 2 stars

    0%

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RP
5

Reviewed on Apr 19, 2022

R
5

Reviewed on Jun 12, 2023

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