Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Registration, Email Marketing, Driving engagement, User Feedback, Customer Communications Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Brand Awareness, Content Creation, Branding, Brand Loyalty, Content Marketing, Customer Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Overcoming Objections, Consultative Selling, Closing (Sales), Selling Techniques, Active Listening, Sales, General Sales Practices, Sales Process, Cultural Responsiveness, Consultative Approaches, Rapport Building, Intercultural Competence, Prospecting and Qualification, Cultural Sensitivity, Decision Making
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Payment Processing, Payment Systems, Order Fulfillment, Order Processing, Product Knowledge, Direct Selling, E-Commerce, Product Promotion, Selling Techniques, Social Media, Marketing, General Sales Practices, Sales, Shipping and Receiving, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Inside Sales, Web Presence, Digital Brand Strategy, Selling Techniques, Sales, Rapport Building, Driving engagement, Branding, Relationship Building, Meeting Facilitation, Non-Verbal Communication, Virtual Environment, Customer Engagement, Verbal Communication Skills, Drive Engagement, Global Marketing, Executive Presence, Stakeholder Engagement, Trustworthiness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Business Research, Research Reports, Market Analysis, Business Requirements, Market Share, Marketing, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Business Priorities, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Trend Analysis, Market Data, Market Share, Market Trend, Market Opportunities, Forecasting, Market Analysis, Competitive Analysis, Market Research, Market Intelligence, Go To Market Strategy, Time Series Analysis and Forecasting, Growth Strategies, Data Analysis, Data Visualization, Data-Driven Decision-Making, Data Presentation, Data Storytelling, Quantitative Research, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Visualization, Data Presentation, Business Analytics, Performance Measurement, Analytical Skills, Accounting, Performance Appraisal, Performance Management, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, General Accounting, Data Analysis, Strategic Marketing, Product Marketing, Strategic Thinking, Consumer Behaviour, Product Lifecycle Management, Innovation
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Specialized Sales, Sales Strategy, Sales, B2B Sales, Go To Market Strategy, Consumer Behaviour, New Business Development, Sales Process, Sales Pipelines, Value Propositions, Marketing Psychology, Customer Analysis, Strategic Thinking, Product Knowledge, Business Strategy, Marketing Channel, Target Audience, Target Market, Strategic Decision-Making, Marketing Analytics
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Strategic Prioritization, Supplier Risk Management, Prioritization, Risk Mitigation, Supplier Performance Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Decision Making, Supplier Quality Management, Data-Driven Decision-Making, Cost Benefit Analysis, Operating Cost, Analysis, Corporate Sustainability, Financial Modeling
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Frontend Performance, Content Strategy, Content Optimization, Performance Tuning, Digital Marketing Tools, Performance Metric
Mixed · Course · 3 - 6 Months