• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Sustainable Business: Big Issues, Big Changes

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Environmental Social And Corporate Governance (ESG), Supply Chain Management, Sustainability Standards, Sustainability Reporting, Energy and Utilities, Occupational Safety And Health, Water Sustainability, Environmental Issue, Climate Change Mitigation, Water Resource Management, Key Performance Indicators (KPIs), Cost Benefit Analysis, Return On Investment, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Design and innovation of business model

    Skills you'll gain: Business Modeling, Business Architecture, Entrepreneurship, Storytelling, Design Thinking, Business Strategies, Business Strategy, Innovation, Strategic Thinking, Systems Thinking, Business, Presentations, Media and Communications, Case Studies, Market Opportunities, Value Propositions, Competitive Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    9 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    التأثير على الأشخاص

    Skills you'll gain: Influencing, Professional Networking, Persuasive Communication, Leadership, Relationship Building, Stakeholder Analysis, Communication, Organizational Leadership, Decision Making, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment

    4.2
    Rating, 4.2 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    مندوب مبيعات HubSpot

    Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Storying the Self: (Re)Claiming our Voices

    Skills you'll gain: Active Listening, Storytelling, Social Skills, Empathy, Cognitive flexibility, Initiative and Leadership, Creativity, Cultural Diversity, Leadership, Self-Awareness, Social Justice, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Essentials

    Skills you'll gain: Security Awareness, Cyber Attacks, Cyber Risk, Mobile Security, Cybersecurity, Cyber Security Strategy, Cyber Governance, Malware Protection, Cyber Security Policies, Cyber Security Assessment, Cyber Threat Intelligence, Data Security, Cyber Threat Hunting, Human Factors (Security), Email Security, Identity and Access Management, Security Management, Security Strategy, Multi-Factor Authentication, Cloud Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Data Exploration in Psychology

    Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Statistical Methods, Descriptive Statistics, Histogram, Data Analysis, Box Plots, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Probability & Statistics, Quantitative Research, Variance Analysis, Statistical Visualization, Statistics, Social Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Health Equity Research & Practice: Local & Global Lessons

    Skills you'll gain: Health Disparities, Health Equity, Social Determinants Of Health, Maternal Health, Social Justice, Community Health, Public Health, Health Policy, Sustainable Development, Cultural Diversity, Qualitative Research, Research Methodologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Looker Studio Essentials

    Skills you'll gain: Data Literacy, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Dashboard, Data Integration, Data Analysis Expressions (DAX), Data Import/Export, Marketing Analytics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Intro to the Arctic

    Skills you'll gain: Environment, Environmental Monitoring, Physical Science, Hydrology, Environmental Science, Climate Change Adaptation, Geographic Information Systems, Social Studies, World History, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Penetration Testing and Ethical Hacking

    Skills you'll gain: Penetration Testing, MITRE ATT&CK Framework, Cyber Security Assessment, Public Key Infrastructure, Cybersecurity, Threat Modeling, Cryptography, Exploitation techniques, Security Testing, Vulnerability Scanning, Encryption, Technical Writing, Human Factors (Security)

    3.8
    Rating, 3.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

1…344345346…442

In summary, here are 10 of our most popular social media marketing courses

  • Sustainable Business: Big Issues, Big Changes: University of Colorado System
  • Design and innovation of business model: Tecnológico de Monterrey
  • التأثير على الأشخاص: University of Michigan
  • How to Develop an Account Strategy: Coursera
  • مندوب مبيعات HubSpot: HubSpot Academy
  • Storying the Self: (Re)Claiming our Voices: University of Colorado Boulder
  • Cyber Security: Essentials: Macquarie University
  • Data Exploration in Psychology: American Psychological Association
  • Health Equity Research & Practice: Local & Global Lessons: Johns Hopkins University
  • Looker Studio Essentials: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok