Content strategy courses can help you learn audience analysis, content creation techniques, editorial planning, and performance measurement. You can build skills in optimizing content for different platforms, aligning messaging with brand goals, and using analytics to refine strategies. Many courses introduce tools like Google Analytics for tracking engagement, content management systems for organizing assets, and social media platforms for distribution, providing practical methods to implement your content strategies effectively.

University of Pennsylvania
Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Art History, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Fundraising, Target Audience, Value Propositions
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Content Performance Analysis, Target Audience, Content Strategy, Social Media Strategy, Scheduling, Social Media Marketing, Brand Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Google Gemini, Workflow Management, AI Enablement, ChatGPT, Market Opportunities, Scalability, Product Management, Generative AI, Sustainable Development, Social Impact, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
Intermediate · Specialization · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment
Intermediate · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Web Content Accessibility Guidelines, User Experience Design, Design and Product, Digital Design, User Interface (UI), Technical Writing, Usability Testing, Design Research, User Centered Design, Content Creation, Style Guides, Content Strategy, Writing, Information Architecture, Product Design
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Health Informatics, Strategic Communication, Strategic Planning, Business Planning, Innovation, Telehealth, Organizational Strategy, Design Thinking, Business Strategy, Health Care Administration, Stakeholder Analysis, Emerging Technologies, Agile Methodology, User Centered Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Trustworthiness, Stakeholder Communications, Stakeholder Analysis, Relationship Building, Systems Thinking, Communication Strategies, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Marketing, Campaign Management, Content Performance Analysis, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Artificial Intelligence, Continuous Improvement Process, Responsible AI, Data Analysis
Intermediate · Course · 1 - 3 Months