Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, LLM Application, Productivity, OpenAI, Generative AI, Responsible AI, Data Synthesis, Image Analysis, Data Capture, Artificial Intelligence, Large Language Modeling, Data Analysis, Productivity Software, Marketing Automation, Workflow Management, Content Creation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Gemini, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Data Ethics, Performance Measurement, Web Analytics and SEO, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy, Information Architecture
Beginner · Course · 1 - 3 Months

Skills you'll gain: Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, Promotional Strategies, E-Commerce, Content Management, Marketing Strategies, Blogs, Customer Relationship Management (CRM) Software, Business Management, No-Code Development, Dashboard, Email Marketing
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Videography, Web Analytics and SEO, Social Media Content, Video Editing, Photography, Media Production, Social Media Campaigns, Social Media, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Decision Support Systems, Strategic Decision-Making, Operational Efficiency, Predictive Modeling, Process Optimization, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Business Intelligence, Performance Analysis, Data Ethics, Scenario Testing, Forecasting, Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization, Scikit Learn (Machine Learning Library), Python Programming, Regression Testing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Literacy, Data Mining, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Business Intelligence, Leadership, Content Creation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Video Production, Photo/Video Production and Technology, Video Editing, Social Media Content, Cross-Channel Marketing, Media Production, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Strategies, Social Media Marketing, Multimedia, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Responsible AI, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Cloud Hosting, Statistical Analysis, Cloud Engineering, Cloud Solutions, Cloud Computing, Cloud Development, Generative AI, Data Science
Beginner · Specialization · 3 - 6 Months