Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Swift Programming, Apple Xcode, iOS Development, Apple iOS, Data Structures, Programming Principles, Application Development, Object Oriented Programming (OOP), Computer Programming, Web Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Apache Hadoop, Big Data, Data Infrastructure, Social Network Analysis, Data Processing, Program Development, Distributed Computing, Java, Text Mining, Graph Theory, File Systems, Debugging
Mixed · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Strategic Thinking, Game Theory, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Marketing Planning, Marketing Automation, Marketing Strategies, AI Personalization, Generative AI Agents, Content Creation, Strategic Marketing, Digital Marketing, Marketing, Marketing Analytics, Digital Content, Web Content, Social Media Content, Prompt Engineering, Automation, Branding, Video Production
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Data Warehousing, Database Systems, Databases, Cloud Services, Data Architecture, NoSQL, Database Administration, Relational Databases, MySQL, Data Store, SQL, Cloud Storage, Database Management, Data Storage, Data Lakes
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Generative AI, AI Product Strategy, Web Analytics and SEO, Google Cloud Platform, LLM Application, Data Management, Information Management, Analytics, Information Architecture, Data Integration, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management, Authorization (Computing)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Adobe Illustrator, Graphic and Visual Design, Visual Design, Graphic Design, Workflow Management, Creative Design, Collaboration, Scalability, Computer Graphic Techniques, Creative Thinking, Creative Problem-Solving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, PySpark, Data Import/Export, Apache Spark, Apache Kafka, Apache Hadoop, Dashboard, Data Governance, Cloud Services, Metadata Management, Data Management, Applied Machine Learning, Apache Hive, Application Programming Interface (API), Jupyter, Data Quality, Big Data, Data Transformation, Looker (Software), Scalability
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns
Beginner · Course · 1 - 3 Months
Duke University
Skills you'll gain: Probability, Graphing, Algebra, Bayesian Statistics, Arithmetic, Data Science, Calculus, Data Analysis, Descriptive Statistics
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Photo/Video Production and Technology, Video Editing, Typography, Responsible AI, Media Production, Logo Design, Digital Design, Generative AI, Social Media, Content Creation, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Color Theory, Storytelling, Branding
Beginner · Professional Certificate · 3 - 6 Months