CRM courses can help you learn customer segmentation, sales pipeline management, data analysis, and effective communication strategies. You can build skills in relationship building, customer retention techniques, and leveraging feedback to enhance service offerings. Many courses introduce tools like Salesforce, HubSpot, and Zoho, showing how to use these platforms for tracking customer interactions, automating marketing efforts, and analyzing sales performance.

Salesforce
Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Data Management, Customer Data Management, Databases, Business-To-Consumer
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Management (CRM) Software, Relationship Building, Consultative Approaches, Solution Selling, Customer Insights
Advanced · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Product Knowledge, B2B Sales, Customer Relationship Management (CRM) Software, Campaign Management, Data Visualization
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
Beginner · Specialization · 1 - 3 Months

Starweaver
Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Zoho Corporation
Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Process, Business Software, Sales Enablement, Sales Development, Sales Pipelines, Sales Operations, Sales Management, Sales Training, Sales, Sales Strategy, Automation, Workflow Management, Lead Generation, Business Process Automation, Dashboard, Real Time Data, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Performance Measurement, Automation
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Customer Acquisition Management, Analytics, Customer experience strategy (CX), Customer Retention, Data Manipulation, Applied Machine Learning, Machine Learning Algorithms
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management, Data Security, Security Controls, No-Code Development, Automation, Identity and Access Management
Intermediate · Course · 1 - 4 Weeks
Customer Relationship Management (CRM) refers to the strategies, technologies, and practices that organizations use to manage and analyze customer interactions and data throughout the customer lifecycle. The importance of CRM lies in its ability to enhance customer satisfaction, improve retention rates, and drive sales growth. By effectively managing customer relationships, businesses can tailor their services and communications, leading to better customer experiences and increased loyalty.
A variety of job opportunities exist in the CRM field. Positions such as CRM Manager, Sales Representative, Customer Service Specialist, and Data Analyst are common. These roles often involve using CRM software to track customer interactions, analyze data for insights, and develop strategies to improve customer engagement. As businesses increasingly rely on data-driven decision-making, the demand for skilled professionals in CRM continues to grow.
To succeed in CRM, you should develop a range of skills. Key competencies include data analysis, communication, and customer service skills. Familiarity with CRM software, such as Salesforce or Zoho, is also essential. Additionally, understanding marketing principles and sales strategies can enhance your effectiveness in managing customer relationships. Continuous learning and adapting to new technologies will further empower you in this dynamic field.
There are several excellent online CRM courses available. For instance, Sales and CRM Overview provides foundational knowledge about CRM systems and their applications. Additionally, Getting Started with Zoho CRM for Sales Reps offers practical insights into using specific CRM tools. For those interested in customization, Salesforce Design Mastery: CRM Customization is a great choice.
Yes. You can start learning CRM on Coursera for free in two ways:
If you want to keep learning, earn a certificate in CRM, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
To learn CRM effectively, start by exploring online courses that fit your learning style and goals. Engage with interactive content, participate in discussions, and apply what you learn through practical exercises. Consider joining forums or groups related to CRM to connect with others in the field. Regular practice and real-world application of CRM tools will reinforce your learning and build your confidence.
Typical topics covered in CRM courses include customer segmentation, data management, CRM software usage, and customer engagement strategies. Courses may also explore analytics, sales processes, and the integration of CRM with marketing efforts. Understanding these areas will equip you with the knowledge needed to effectively manage customer relationships and drive business success.
For training and upskilling employees in CRM, courses like Executive Communication and Governance can be beneficial. They focus on enhancing communication skills within the context of CRM. Additionally, practical courses such as Getting Started with Zoho CRM for Sales Reps provide hands-on experience with CRM tools, making them ideal for workforce development.