
Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Google Gemini, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Intermediate · Specialization · 1 - 3 Months
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Content Creation, Drive Engagement, Web Content, Customer Engagement, Target Audience, Prompt Engineering, Generative AI, Business Marketing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks