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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Storytelling, Data Governance, Marketing Analytics, Data Visualization, Data Literacy, Accounting, Data Management, Infographics, Data Collection, Data Quality, Data Visualization Software, Internal Controls, Classification Algorithms, Business Analytics, Business Analysis, AI Personalization, Analytics, Data Analysis, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Digital Health

    Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Clinical Data Management, Public Health, Tableau Software, Model Evaluation, Data Ethics, User Centered Design, Technology Strategies, Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    347 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Financial Accounting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    Illinois Tech

    Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Operational Excellence, Innovation, Operational Efficiency, Customer experience strategy (CX), Technology Strategies, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Organizational Strategy, Business Strategy, Risk Management, Change Management, Emerging Technologies, Governance

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Marketing Analytics

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Accounting Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Data, Financial Accounting, Process Optimization, Analytics, Corporate Strategy, Accounting, Financial Forecasting, Business Metrics, Operational Analysis, Advanced Analytics, Predictive Analytics, Fraud detection, Key Performance Indicators (KPIs), Return On Investment, Finance, Predictive Modeling, Anomaly Detection

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Digital Marketing

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents

    4.8
    Rating, 4.8 out of 5 stars
    ·
    276 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Business Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Management, Predictive Analytics, Business Analytics, Logistic Regression, Analytics, Exploratory Data Analysis, Data Quality, Data Ethics, Data Analysis, Risk Analysis, Business Intelligence, Data Modeling, Data Visualization, Data Visualization Software, Decision Making, Data Cleansing, SQL

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    2

    28DIGITAL

    Mastering Digital Twins

    Skills you'll gain: Digital Transformation, New Product Development, Business Modeling, Production Management, Business Process, Case Studies, Predictive Modeling

    4.1
    Rating, 4.1 out of 5 stars
    ·
    463 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    M

    Michigan State University

    Digital Painting Specialization

    Skills you'll gain: Color Theory, Adobe Illustrator, Digital Design, Creativity, Image Quality, Design

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Digital Transformation Leader

    Skills you'll gain: Business Process Modeling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, Sustainable Development, Social Impact, Leadership, Generative AI, Robotic Process Automation, Corporate Sustainability, Sustainability Reporting, Strategic Planning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    31 reviews

    Intermediate · Specialization · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital analytics courses

  • Business Analytics: University of Illinois Urbana-Champaign
  • Digital Health: Imperial College London
  • Business Analytics: University of Pennsylvania
  • Digital Transformation: Illinois Tech
  • Marketing Analytics Foundation: Meta
  • Marketing Analytics: University of Virginia
  • Accounting Analytics: University of Pennsylvania
  • Digital Marketing: Adobe
  • Advanced Business Analytics: University of Colorado Boulder
  • Mastering Digital Twins: 28DIGITAL

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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