Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Object Oriented Design, User Story, Real-Time Operating Systems, Systems Engineering, Unsupervised Learning, New Product Development, Field-Programmable Gate Array (FPGA), Failure Analysis, Sustainable Business, Delegation Skills, Sampling (Statistics), Supplier Management, Computer Vision, Accountability, Data Ethics, Data Mining, Sustainability Reporting, Database Design, Generative AI, Sustainable Design
Earn a degree
Degree · 1 - 4 Years

IESE Business School
Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, Human Resource Strategy, People Management, Talent Management, Compensation Management, Compensation and Benefits, Recruitment, Employee Performance Management, Performance Appraisal, Leadership Development, Leadership, Persona (User Experience)
Mixed · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Health Disparities, Sustainable Business, Team Management, Health Equity, Lean Six Sigma, Performance Improvement, Process Improvement, Business Planning, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Anthropic Claude, Email Automation, Generative AI, ChatGPT, Responsible AI, Automation, Workflow Management, AI Product Strategy, Report Writing, Digital Transformation, Marketing Materials, Team Management, AI Personalization, Generative AI Agents, Productivity, Innovation, Operational Efficiency, Performance Reporting, Customer Support
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management
Beginner · Guided Project · Less Than 2 Hours

Indian School of Business
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Financial Analysis, Market Liquidity, Financial Market, Market Data, Market Dynamics, Market Analysis, Investments, Cash Flows, Equities, Order Management, Risk Analysis
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Financial Management, Financial Acumen, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Business Analysis
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Data Analysis, Computer Science, Statistical Analysis, Computational Thinking, Biostatistics, Statistics, Software Engineering, Algorithms, Biology
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting
Beginner · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: ArcGIS, GIS Software, Geographic Information Systems, Spatial Analysis, Data Sharing, Geospatial Mapping, Metadata Management, Data Analysis, Data Mapping, Data Quality, Data Visualization, File Management
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting
Mixed · Course · 1 - 3 Months