Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Macquarie University
Skills you'll gain: Design Thinking, Business Strategy, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Business Modeling, Corporate Sustainability, Sustainable Business, Customer Analysis, Strategic Planning, Organizational Strategy, Strategic Marketing, Emerging Technologies, Growth Strategies, Strategic Sourcing, Innovation, Corporate Strategy, Environmental Social And Corporate Governance (ESG)
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies
Mixed · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Business Risk Management, Service Improvement, Financial Acumen, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Process Improvement, Financial Analysis, Financial Forecasting, Small Business Accounting, Entrepreneurship, Marketing, Leadership and Management
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Apache Spark, Augmented Reality, Cloud Computing Architecture, Big Data, Wireless Networks, SPSS, Augmented and Virtual Reality (AR/VR), Cloud Computing, Internet Of Things, Analytics, Real Time Data, Apache Hadoop, Telecommunications, Local Area Networks, Multimedia, Emerging Technologies, Apple iOS, Market Analysis, Display Devices, Product Planning
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Prospecting and Qualification, Philanthropy, Campaign Management, Tax Planning, Direct Marketing, Business Writing, Customer Relationship Building, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Target Audience, Email Marketing, Telemarketing, Stakeholder Management, Negotiation
Beginner · Specialization · 3 - 6 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Creativity, Creative Thinking, Brainstorming, Design Thinking, Creative Problem-Solving, Curiosity, Innovation, Cognitive flexibility, Problem Solving, Dealing With Ambiguity, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Keller Williams
Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Sales Process, Client Services, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Calendar Management, Market Trend, Compensation Management
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Systems Thinking, Accounting, Data Storytelling, Financial Management, Customer Insights, Dashboard, Business Ethics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Marketing, Instagram, Campaign Management, Advertising, Facebook, Digital Advertising, Paid media, Content Performance Analysis, Target Audience, Customer Engagement, Budget Management
Beginner · Course · 1 - 4 Weeks

École Nationale des Ponts et Chaussées
Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Innovation
Beginner · Course · 3 - 6 Months