Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Application Lifecycle Management, Azure DevOps, CI/CD, DevSecOps, Continuous Delivery, GitLab, Continuous Integration, DevOps, Data Validation, Data Quality, Test Automation, Workflow Management, Extract, Transform, Load, Test Case, Enterprise Architecture, Governance, Data Pipelines, Scalability, SQL
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Price Negotiation, Consumer Behaviour, E-Commerce, Inventory Management System, Operations Management, Competitive Analysis, Organizational Structure
Mixed · Course · 1 - 3 Months

Dartmouth College
Skills you'll gain: Supervised Learning, Bayesian Network, Artificial Neural Networks, Predictive Analytics, Machine Learning Methods, Statistical Modeling, Predictive Modeling, Statistical Machine Learning, Probability & Statistics, Bayesian Statistics, Deep Learning, Tensorflow, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Applied Machine Learning, Statistical Methods, Artificial Intelligence, Regression Analysis, Statistical Inference
Intermediate · Specialization · 3 - 6 Months
University of Maryland, College Park
Skills you'll gain: Marketing, Marketing Strategies, Strategic Marketing, Marketing Operations, Marketing Effectiveness, MarTech, AI Personalization, Large Language Modeling, Generative AI, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Digital Advertising, Text Mining, Data Ethics, Brand Management, Responsible AI, Customer experience improvement, Customer Analysis, Information Privacy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Amazon Web Services, AWS Identity and Access Management (IAM), Identity and Access Management, Amazon Elastic Compute Cloud, Amazon CloudWatch, Amazon S3, Cloud Computing, AWS CloudFormation, Relational Databases, Public Cloud, Cloud Computing Architecture, Amazon DynamoDB, Application Deployment, Database Management Systems, Database Architecture and Administration, Virtual Local Area Network (VLAN), Network Security, Network Architecture, Cloud Infrastructure, Cloud Storage
Intermediate · Specialization · 3 - 6 Months

National Taiwan University
Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Business Mathematics, Applied Mathematics, Business Modeling, Industrial Engineering, Business Operations, Operations Management, Resource Allocation, Business Analytics, Production Planning, Inventory Management System, Case Studies, Microsoft Excel, Scheduling, Linear Algebra, Decision Making, Portfolio Management, Algorithms
Beginner · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Apache Hadoop, Big Data, Data Analysis, Apache Spark, Data Science, Data Processing, Distributed Computing, Performance Tuning, Scalability, Data Storage, Python Programming
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Medical Science and Research, Quantitative Research, Descriptive Statistics, Statistical Inference, Data Literacy, Probability Distribution, Scientific Methods, Statistics, Statistical Modeling, Data Analysis, Probability & Statistics, Public Health
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
Beginner · Guided Project · Less Than 2 Hours

Yonsei University
Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Scalability, Machine Learning Algorithms
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Javascript, User Interface (UI), Web Development, Web Development Tools, Scripting, Hypertext Markup Language (HTML)
Beginner · Guided Project · Less Than 2 Hours

University of Houston
Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Performance Analysis, Advanced Analytics, Data-Driven Decision-Making, Analytics, Data Analysis Software, Business Mathematics, Forecasting, Probability
Beginner · Course · 1 - 3 Months