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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    Liberty Mutual Insurance

    Insurance Product Knowledge

    Skills you'll gain: Workers Compensation, Insurance Policies, Insurance, Commercial Laws, Product Knowledge, Underwriting, Cyber Risk, Property Inspection, Risk Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum Alliance

    AI for Product Owners

    Skills you'll gain: AI Product Strategy, Responsible AI, Prompt Engineering, User Story, Data Ethics, AI Enablement, Agile Methodology, Scrum (Software Development), Artificial Intelligence, Product Roadmaps, AI Workflows, Product Requirements, Product Management, Product Strategy, Customer experience improvement, Generative AI, Estimation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Platform Product Essentials

    Skills you'll gain: Platform As A Service (PaaS), No-Code Development, Digital Transformation, Product Management, System Implementation, Systems Integration, Business Transformation, Cost Management, Business Process, Cloud Computing, Enterprise Architecture, Project Management, Agile Methodology, Team Management, Scalability

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Platform Product Revival

    Skills you'll gain: Sprint Retrospectives, Service Recovery, Drive Engagement, Technology Solutions, User Feedback, Customer Engagement, Product Lifecycle Management, Technical Product Management, End User Training and Support, Change Management, Active Listening, User Experience, Decision Making, Continuous Improvement Process

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Platform Product Development

    Skills you'll gain: No-Code Development, Application Development, User Experience, User Interface (UI), Data Modeling, Application Design, Cloud-Based Integration, Application Deployment, Automation, Cloud Applications, Salesforce, ServiceNow

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Product Development using AutoCAD

    Skills you'll gain: Computer-Aided Design, AutoCAD, Design Software, Drafting and Engineering Design, Product Design, Product Development, Technical Drawing, Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    169 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    The University of Sydney

    Design-Led Strategy: Design thinking for business strategy and entrepreneurship

    Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Feedback, Product Testing, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Data Ethics, Product Automation, Market Analysis, Prototyping, Market Research

    3.8
    Rating, 3.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    AI Product & Process Excellence

    Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Google Gemini, ChatGPT, Product Management, Generative AI, Sustainable Development, Generative AI Agents, Social Impact, Sustainability Reporting, Prompt Engineering, Data Strategy, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Integrated Marketing Communications, Brand Strategy, Advertising, Marketing, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Product Management, Price Negotiation, Marketing Strategies, Retail Management, Marketing Channel, Product Strategy, Revenue Management, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Scaling Product and Processes

    Skills you'll gain: Growth Strategies, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Product Management, Sales Strategy, Product Development, Operational Efficiency, Business Strategies, Business Process, Sales, Business Strategy, Price Negotiation, Customer Acquisition Management, Investments, Leadership and Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Insurance Product Knowledge: Liberty Mutual Insurance
  • AI for Product Owners: Scrum Alliance
  • Platform Product Essentials: University of Maryland, College Park
  • Marketing Verde: Universidad de los Andes
  • Platform Product Revival: University of Maryland, College Park
  • Platform Product Development: University of Maryland, College Park
  • Product Development using AutoCAD: Coursera
  • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney
  • GenAI for Product Managers: Coursera
  • AI Product & Process Excellence: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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