Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Organizational Skills, Collaborative Software, User Accounts, Telecommuting, Verbal Communication Skills, Virtual Environment, Communication, Business Communication, Public Speaking, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Databricks, CI/CD, Apache Spark, Microsoft Azure, Data Governance, Data Lakes, Data Integration, Real Time Data, PySpark, Development Environment, Data Management, Data Pipelines, Data Architecture, Automation, Data Storage, Jupyter, File Systems, Data Quality, User Provisioning, Performance Tuning
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Regression Analysis, Dimensionality Reduction, Data Analysis, Anomaly Detection, Supervised Learning, Machine Learning, Analytics, Predictive Modeling, Statistical Analysis, Applied Machine Learning, Statistical Modeling, Scikit Learn (Machine Learning Library), Classification And Regression Tree (CART), Data Mining, Machine Learning Algorithms, Exploratory Data Analysis, Feature Engineering, Machine Learning Methods, Data Science
Intermediate · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Experimentation, Research Design, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Variance Analysis, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Web Content, No-Code Development, Containerization, Web Design, Web Design and Development, Web Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Universidad de los Andes
Skills you'll gain: Financial Forecasting, Financial Analysis, Financial Modeling, Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Technical Analysis, Predictive Modeling, Risk Management, Data Transformation, Machine Learning Methods, Statistical Methods, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Social Media Strategy, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Marketing Design, Graphic and Visual Design, Social Media Content, Promotional Materials, Graphic Design, Branding, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Serverless Computing, Real Time Data, Cloud Infrastructure, Identity and Access Management, MLOps (Machine Learning Operations), Big Data, AI Personalization, Data Visualization Software, Data Integration, Cloud Security, Data Integrity, Performance Tuning, Looker (Software), Data Security, Tensorflow, Cloud Computing, Data Processing
Beginner · Specialization · 3 - 6 Months

Universidad de Palermo
Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Presentations, Branding, Persuasive Communication, Strategic Communication, Content Creation, Marketing Communications, Business Strategy, Drive Engagement
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Calculus, Mathematical Software, Data Analysis, Mathematical Theory & Analysis, Derivatives, Graphing, Algebra
Beginner · Course · 1 - 3 Months