Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
Arizona State University
Skills you'll gain: Peer Review, Language Learning, Oral Expression, Hotels and Accommodations, Presentations, Cultural Sensitivity, Video Production, Verbal Communication Skills, Guest Relations, Travel Arrangements, Telephone Skills, Greeting Customers, Business Communication, Business Correspondence, Scheduling, Oral Comprehension, Hospitality, Communication, Vocabulary, Grammar
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media, Social Media Management, Account Management, Business Planning, Customer Engagement, Target Audience
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Arbitration, Price Negotiation, Planning, Strategic Planning, Conflict Management, Communication, Cultural Diversity, Business Ethics, Decision Making
Mixed · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Energy and Utilities, Electric Power Systems, Electrical Safety, Customer experience strategy (CX), Financial Regulation, Customer Engagement, Regulatory Affairs, Sustainable Systems, Emerging Technologies, Technology Strategies, Environmental Issue, Analysis
Beginner · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Verbal Communication Skills, Interviewing Skills, Professional Development, Communication, Telecommuting, Storytelling, Sales Development, Presentations, Portfolio Management, Professional Networking, Branding, Personal Attributes, LinkedIn, Rapport Building, Brand Strategy, Relationship Building, Empathy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks

University of Washington
Skills you'll gain: Presentations, Public Speaking, Verbal Communication Skills, Infographics, Peer Review, Communication, Storytelling, Constructive Feedback, Communication Strategies, Concision, Diagram Design, Trustworthiness, Planning, Organizational Skills
Beginner · Course · 1 - 3 Months

Shanghai Jiao Tong University
Skills you'll gain: Public Speaking, Active Listening, English Language, Verbal Communication Skills, Communication, Critical Thinking, Creative Thinking, Stress Management, Adaptability, Self-Awareness
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Owned Media, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours