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  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.


Popular Marketing Management Courses and Certifications


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    Coursera

    Build, Evaluate, and Perfect Marketing Dashboards

    Skills you'll gain: Dashboard, Data Storytelling, Data Presentation, Marketing Analytics, Marketing Effectiveness, Key Performance Indicators (KPIs), Data Visualization, Google Analytics, Performance Reporting, Consumer Behaviour, Business Reporting, Stakeholder Engagement, Performance Metric, Data Integration, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Project Management Fundamentals

    Skills you'll gain: Project Management Life Cycle, Project Closure, Project Implementation, Project Management, Project Coordination, Project Scoping, Project Design, Project Schedules, Project Controls, Change Control, Project Planning, Cost Management, Work Breakdown Structure, Project Estimation, Communication Planning, Project Documentation, Scheduling, Risk Management

    Mixed · Course · 1 - 3 Months

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    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement

    Intermediate · Course · 1 - 4 Weeks

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    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Project Planning, Business Development, Agile Product Development, Test Planning, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
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    571 reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Market Dynamics, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Marketing Communications, Brand Marketing, Sustainable Systems, Branding, Advertising, Drive Engagement, Customer Engagement, Emerging Technologies, Stakeholder Engagement, Market Opportunities, Regulatory Compliance, Environmental Regulations, Digital Marketing, Engineering Management, Ethical Standards And Conduct

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Innovation Management

    Skills you'll gain: Innovation, Project Risk Management, Risk Management, New Product Development, Organizational Strategy, Product Development, Project Management, Project Portfolio Management, Strategic Partnership, Product Improvement, Portfolio Management, Decision Making

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    62 reviews

    Mixed · Course · 1 - 4 Weeks

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    Technical University of Denmark (DTU)

    Global Environmental Management

    Skills you'll gain: Water Resource Management, Energy and Utilities, Sustainable Development, Environmental Engineering, Water Sustainability, Environmental Management Systems, Stormwater Management, Hydrology, Sustainable Technologies, Environment and Resource Management, Environmental Science, Water Quality, Sanitation, Civil Engineering, Land Management, Climate Change Adaptation

    4.7
    Rating, 4.7 out of 5 stars
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    2.2K reviews

    Intermediate · Course · 1 - 3 Months

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    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Strategic Marketing, Marketing Strategies, Branding, Marketing, Marketing Management, Brand Strategy, Business Marketing, Value Propositions, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
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    20 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Draft Measurable Marketing Goals with AI

    Skills you'll gain: Smart Goals, Marketing Effectiveness, Goal Setting, Marketing Planning, Marketing Strategies, Marketing Automation, Content Marketing, Key Performance Indicators (KPIs), Business Priorities, Performance Measurement, Data-Driven Decision-Making, Web Analytics, Accountability

    Beginner · Course · 1 - 4 Weeks

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    Cisco Learning and Certifications

    Network Management Approaches

    Skills you'll gain: Network Performance Management, Network Monitoring, Network Administration, Network Troubleshooting, Network Security, Computer Networking, Network Infrastructure, System Monitoring, Command-Line Interface, Software-Defined Networking, Application Programming Interface (API), System Configuration, Network Protocols

    Beginner · Course · 1 - 3 Months

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    Coursera

    Optimize Your Marketing Pipeline with AI

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Customer Insights, AI Personalization, Performance marketing, Marketing Analytics, Generative AI, AI Enablement, Customer Analysis, Google Ads, Responsible AI, Data Presentation, Target Audience, AI Product Strategy, Customer experience strategy (CX), Keyword Research, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Email Marketing, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    181 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing management courses

  • Build, Evaluate, and Perfect Marketing Dashboards: Coursera
  • Project Management Fundamentals: Logical Operations
  • Agentic AI Content for Practitioners: Marketing: Coursera
  • Product Management Certification: SkillUp
  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
  • Innovation Management: Fundação Instituto de Administração
  • Global Environmental Management: Technical University of Denmark (DTU)
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú
  • Draft Measurable Marketing Goals with AI: Coursera
  • Network Management Approaches: Cisco Learning and Certifications

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Market (economics) (15)
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Strategic Management (10)
Business Plan (9)
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