What jobs can I get with marketing management skills?

In the field of marketing management, various job opportunities exist. You could work as a marketing manager, brand manager, market research analyst, or digital marketing specialist. These roles often involve strategizing marketing campaigns, analyzing market trends, and managing budgets to enhance brand visibility and profitability.

What are the best marketing management courses online?

There are several excellent online courses available for those interested in marketing management. For instance, you might consider Developing a Winning Marketing Strategy or Marketing Management Essentials: Market Analysis . These courses provide foundational knowledge and practical skills that can help you excel in marketing management.

Can I study marketing management for free on Coursera?

Yes. You can start learning marketing management on Coursera for free in two ways: Preview the first module of many marketing management courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available). Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial. If you want to keep learning, earn a certificate in marketing management, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.

How do I learn marketing management?

To learn marketing management, start by exploring online courses that cover essential topics and skills. Engage with interactive content, participate in discussions, and apply what you learn through practical projects. Additionally, consider joining marketing communities or forums to connect with professionals and gain insights from their experiences.

What topics are typically covered in marketing management courses?

Typical topics covered in marketing management courses include market research , consumer behavior , branding, pricing strategies, and marketing communications . Courses often emphasize the development of marketing plans and strategies, as well as the analysis of market trends and competitive landscapes.

What marketing management courses are best for training and upskilling employees or the workforce?

For training and upskilling employees in marketing management, courses like Marketing Management Essentials: Product and Branding and Developing a Marketing Mix for Growth can be particularly beneficial. These courses provide practical insights and frameworks that can enhance team capabilities and drive business growth.

Best Marketing Management Courses & Certificates [2026]

Q: What skills do I need to learn for marketing management?

To succeed in marketing management , you should develop a range of skills, including strategic thinking , analytical abilities, and communication skills . Familiarity with digital marketing tools, data analysis, and consumer behavior is also essential. Additionally, understanding market research techniques and the ability to create compelling marketing strategies will enhance your effectiveness in this field.

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Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

Popular Marketing Management Courses and Certifications

Status: Preview
S.P. Jain Institute of Management and Research
Marketing Management
Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions
4.8
Rating, 4.8 out of 5 stars
32 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Pennsylvania
Introduction to Marketing
Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour
4.8
Rating, 4.8 out of 5 stars
13K reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Coursera
Brand Management: Strategies for a Strong Brand
Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication
4.7
Rating, 4.7 out of 5 stars
188 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of London
Business and Marketing Strategies
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Strategic Marketing, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business, Sustainable Business
4.5
Rating, 4.5 out of 5 stars
495 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Illinois Tech
Marketing Strategy
Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
133 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
IE Business School
Brand and Product Management
Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Competitive Analysis
4.7
Rating, 4.7 out of 5 stars
2.7K reviews
Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Status: Free Trial
IE Business School
Marketing Strategy
Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy
4.5
Rating, 4.5 out of 5 stars
6.2K reviews
Beginner · Specialization · 3 - 6 Months
Next level skills. New Year savings.
Save on Coursera Plus
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Web Analytics, Marketing Communications, Digital Marketing, Analytics, Marketing Strategies, Digital Media Strategy, Campaign Management, AI Personalization, Marketing Management, Marketing, Data Analysis, Data Visualization
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
ESSEC Business School
Hotel Management: Distribution, Revenue and Demand Management
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Virginia Darden School Foundation
Generative AI in Marketing
Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
4.3
Rating, 4.3 out of 5 stars
152 reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
Emory University
Foundations of Marketing Analytics
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Model Evaluation, Business Analysis, Time Series Analysis and Forecasting, Microsoft Excel, Marketing
4.3
Rating, 4.3 out of 5 stars
529 reviews
Intermediate · Specialization · 3 - 6 Months

Status: Free Trial
Meta
Marketing Analytics Foundation
Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising
4.8
Rating, 4.8 out of 5 stars
2.3K reviews
Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Searches related to marketing management

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In summary, here are 10 of our most popular marketing management courses

Marketing Management: S.P. Jain Institute of Management and Research
Introduction to Marketing: University of Pennsylvania
Brand Management: Strategies for a Strong Brand: Coursera
Business and Marketing Strategies: University of London
Marketing Strategy: Illinois Tech
Brand and Product Management: IE Business School
Marketing Strategy: IE Business School
Digital Marketing: University of Illinois Urbana-Champaign
Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
Generative AI in Marketing: University of Virginia Darden School Foundation

Skills you can learn in Entrepreneurship

Market (economics) (15)

Product (12)

Planning (11)

Social Entrepreneurship (10)

Strategic Management (10)

Business Plan (9)

Business Strategy (6)

Frequently Asked Questions about Marketing Management

Marketing management is the process of planning, executing, and overseeing marketing strategies to meet organizational goals. It plays a crucial role in understanding customer needs, creating value, and building strong relationships with consumers. Effective marketing management helps businesses identify target markets, develop products that meet those markets' needs, and communicate effectively to drive sales and brand loyalty.‎

To succeed in marketing management, you should develop a range of skills, including strategic thinking, analytical abilities, and communication skills. Familiarity with digital marketing tools, data analysis, and consumer behavior is also essential. Additionally, understanding market research techniques and the ability to create compelling marketing strategies will enhance your effectiveness in this field.‎

Yes. You can start learning marketing management on Coursera for free in two ways:

Preview the first module of many marketing management courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in marketing management, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.