• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.


Popular Social Media Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Leadership: An Introduction

    Skills you'll gain: Persuasive Communication, Business Ethics, Creativity, Creative Thinking, Leadership, Organizational Leadership, Ethical Standards And Conduct, Influencing, Innovation, Diversity and Inclusion, Team Leadership, Strategic Leadership, Business Leadership, Leadership Development, Leadership and Management, Responsible AI, Communication, Artificial Intelligence, Decision Making, Cultural Diversity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    AI Leadership & Strategic Implementation

    Skills you'll gain: Responsible AI, AI Product Strategy, AI Enablement, Organizational Change, Product Roadmaps, Program Implementation, Stakeholder Engagement, Google Gemini, Anthropic Claude, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

    3.9
    Rating, 3.9 out of 5 stars
    ·
    24 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Grant Writing for Health Researchers

    Skills you'll gain: Concision, Grant Writing, Sample Size Determination, Grant Applications, Proposal Writing, Biostatistics, Writing, Clinical Research Ethics, Editing, Statistical Analysis, Healthcare Ethics, Data Analysis, Clinical Research, Statistical Methods, Statistical Reporting, Medical Science and Research, Research Design, Planning, Science and Research, Growth Mindedness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    أخلاقيات وآداب السلوك في الأعمال

    Skills you'll gain: Business Ethics, Professionalism, Ethical Standards And Conduct, Trustworthiness, Strong Work Ethic, Honesty, Personal Integrity, Business Communication, Cultural Sensitivity, Emotional Intelligence, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Ethics in Engineering

    Skills you'll gain: Failure Analysis, Engineering Practices, Biomedical Engineering, Ethical Standards And Conduct, Social Impact, Engineering, Case Studies, Civil Engineering, Software Engineering, Safety Assurance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    CompTIA Security+ Certification Preparation

    Skills you'll gain: Vulnerability Management, Cyber Governance, Threat Modeling, Network Security, Cyber Threat Intelligence, Malware Protection, Cyber Attacks, Governance Risk Management and Compliance, Incident Management, Hardening, Threat Detection, Security Strategy, Application Security, Mobile Security, Business Risk Management, Cyber Security Policies, Vulnerability, Security Awareness, Vulnerability Assessments, Vulnerability Scanning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    40 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Feedback Loops: Feedback Fundamentals

    Skills you'll gain: Constructive Feedback, Decision Making, Peer Review, Personal Development, Cooperation, Self-Awareness, Critical Thinking, Growth Mindedness, Communication Strategies, Leadership, Adaptability, Creativity, Communication, People Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    Community Engagement in Research and Population Health

    Skills you'll gain: Health Disparities, Social Determinants Of Health, Health Equity, Community Health, Public Health, Public Health and Disease Prevention, Health Systems, Community Outreach, Data Collection, Research, Program Evaluation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Comic Books, Geek Culture, and the Fandom Imaginary

    Skills you'll gain: Cultural Diversity, Community Development, Culture, Digital Publishing, Content Creation, Analysis, Media and Communications, Storytelling, Critical Thinking, Creativity, Communication

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Salud mental y atención comunitaria

    Skills you'll gain: Community Mental Health Services, Mental Health, Mental and Behavioral Health, Community Health, Cultural Diversity, Crisis Intervention, Social Determinants Of Health, Diversity Awareness, Substance Abuse, Cultural Responsiveness, Motivational Interviewing, Behavioral Health, First Aid, Health Equity, Patient Education And Counseling, Health Care

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 3 Months

Searches related to social media analytics

social media data analytics
introduction to social media analytics
artificial intelligence in social media analytics
social media marketing analytics
social media analytics specialization
analytics social media
data analytics social media
web and social media analytics
1…370371372…582

In summary, here are 10 of our most popular social media analytics courses

  • The Strategist's Challenge: University of Virginia Darden School Foundation
  • Leadership: An Introduction: Johns Hopkins University
  • AI Leadership & Strategic Implementation: Starweaver
  • Grant Writing for Health Researchers: University of Colorado System
  • أخلاقيات وآداب السلوك في الأعمال: Alfaisal University | KLD
  • Ethics in Engineering: University of Michigan
  • Forecasting Models for Marketing Decisions: Emory University
  • CompTIA Security+ Certification Preparation: LearnKartS
  • Feedback Loops: Feedback Fundamentals : University of Michigan
  • Community Engagement in Research and Population Health: University of Rochester

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok