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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Meta

    Measure and Optimize Social Media Marketing Campaigns

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Online Advertising, Marketing Analytics, Advertising Campaigns, Digital Advertising, Performance marketing, Campaign Management, Marketing Budgets, Data Analysis, Digital Marketing, Data Presentation, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Performance Reporting, Business Metrics, Presentations, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Introducing Data Analytics and Analytical Thinking

    Skills you'll gain: Business Analytics, Data Quality, Root Cause Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Accounting Data Analytics and Visualization

    Skills you'll gain: Data Visualization, Data Literacy, Tableau Software, Data Presentation, Data Visualization Software, Excel Macros, Analytics, Accounting and Finance Software, Analytical Skills, Pivot Tables And Charts, Accounting Systems, Business Analytics, Microsoft Excel, Data Collection, Data-Driven Decision-Making, Excel Formulas, Data Analysis, Scatter Plots, Predictive Analytics, Data Architecture

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    453 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, AI Enablement, Marketing Effectiveness, Responsible AI, Customer experience improvement, Artificial Intelligence, Customer Insights, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Business Intelligence, Analytical Skills, Big Data, Asset Management, Business Analysis, Advanced Analytics, Feasibility Studies, Business Modeling, Data-Driven Decision-Making, Trend Analysis, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data Literacy, Digital Assets

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    410 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Gender Analytics: Gender Equity through Inclusive Design

    Skills you'll gain: Human Centered Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Product Design, Data Ethics, Data Collection, Quantitative Research, Prototyping, Influencing, Qualitative Research, Storytelling, Leadership, Data Analysis, Analytics, Diversity Awareness, Diversity and Inclusion, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    615 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    Y

    Yonsei University

    Hands-on Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Classification Algorithms, Data Analysis, Java, Unsupervised Learning, Machine Learning Methods, Supervised Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Data Processing and Analytics with AWS

    Skills you'll gain: AWS Kinesis, Apache Kafka, Amazon Redshift, Data Lakes, Real Time Data, Data Management, Apache Hive, Apache Spark, Amazon S3, Data Pipelines, Data Processing, Big Data, Apache Hadoop, AWS Identity and Access Management (IAM), Query Languages, Serverless Computing, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Strategic Digital Marketing Channels - SEO & SEM

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Performance marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Advanced Business Analytics: Excel Optimization & Simulation

    Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Business Risk Management, Transportation Operations, Analytics, Risk Analysis, Process Optimization, Statistical Methods, Business Modeling, Logistics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free
    Free
    A

    Amazon Web Services

    SageMaker Unified Studio Foundations for Data Analytics

    Skills you'll gain: AWS SageMaker, Generative AI, Data Lakes, Data Governance, Data Architecture, Data Management, SQL, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Proyecto capstone estrategia de marketing

    Skills you'll gain: Case Studies, Marketing Planning, Product Marketing, Market Research, Marketing, Market Analysis, Marketing Management, Product Strategy, Marketing Strategy and Techniques, Integrated Marketing Communications, Business Planning, Hospitality Management, Plan Execution, Marketing Communications, Customer Analysis, Consumer Behaviour, Hotels and Accommodations, Competitive Analysis, Return On Investment

    5
    Rating, 5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

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In summary, here are 10 of our most popular marketing analytics courses

  • Measure and Optimize Social Media Marketing Campaigns: Meta
  • Introducing Data Analytics and Analytical Thinking: Google
  • Introduction to Accounting Data Analytics and Visualization: University of Illinois Urbana-Champaign
  • What Can AI Do for Marketing?: Emory University
  • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign
  • Gender Analytics: Gender Equity through Inclusive Design: University of Toronto
  • Hands-on Text Mining and Analytics: Yonsei University
  • Advanced Data Processing and Analytics with AWS: Packt
  • Strategic Digital Marketing Channels - SEO & SEM: Simplilearn
  • Advanced Business Analytics: Excel Optimization & Simulation: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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