• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.


Popular Marketing Management Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Huddersfield

    Strategic Management Essentials

    Skills you'll gain: Stakeholder Management, Business Strategy, Strategic Planning, Organizational Strategy, Innovation, Stakeholder Analysis, Strategic Leadership, Strategic Thinking, Organizational Change, Strategic Decision-Making, Business Transformation, Business Planning, Case Studies, Business Leadership, Change Management, Growth Strategies, Strategic Prioritization, Strategic Communication, Business Priorities, Critical Thinking and Problem Solving

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Challenges of Agribusiness Management

    Skills you'll gain: Innovation, Competitive Analysis, Sustainable Development, Food and Beverage, Corporate Sustainability, Market Dynamics, Business, Supply Chain Management, Environment and Resource Management, Climate Change Adaptation, Economics, Value Engineering, Product Knowledge, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    279 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Employee Motivation and Performance Management

    Skills you'll gain: Employee Performance Management, Performance Appraisal, People Development, Performance Review, Employee Engagement, Performance Management, Communication, Goal Setting, Goal-Oriented, Performance Metric, Performance Measurement, Performance Analysis, Employee Onboarding, Performance Reporting, Active Listening, Motivational Interviewing, Job Analysis, Personal Development, Interviewing Skills, Job Evaluation

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Effectiveness, Marketing Analytics, Performance Reporting, Marketing Channel, Cross-Channel Marketing, Generative AI, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Business Risk Management, Upselling, Business Metrics, Business Communication, Sales Pipelines, Overcoming Objections, Sales Process, Solution Selling, Business Transformation, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Fundamentals of Project Management

    Skills you'll gain: Work Breakdown Structure, Project Management Life Cycle, Project Management, Project Schedules, Scheduling, Project Management Software, Project Planning, Project Estimation, Team Management, Budgeting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Twitter Marketing And Ads: 1000% Engagement And Followers

    Skills you'll gain: Social Media Marketing, Copywriting, Social Media, Social Media Strategy, Advertising, Professional Networking, Digital Advertising, AI Personalization, Content Creation, Drive Engagement

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources, Change Management, Human Resources Management and Planning, Talent Management, Labor Relations, HR Tech, Organizational Strategy, Crisis Management, Intercultural Competence, Cultural Diversity, Talent Acquisition, Industrial and Organizational Psychology, Workforce Development, Diversity and Inclusion, Team Management, People Analytics, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    67 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Finanzas y Operaciones de Marketing y Ventas

    Skills you'll gain: Marketing Operations, Sales Management, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration, Conflict Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Engineering Project Management Part 1

    Skills you'll gain: Engineering Management, Project Risk Management, Innovation, Risk Management, Project Management, Project Design, Project Management Life Cycle, Cost Management, Creativity, Planning, Organizational Structure, Project Planning, Creative Thinking, Budgeting, Work Breakdown Structure, Leadership and Management, Organizational Strategy, Agile Methodology, Resource Allocation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Project Management (PT)

    Skills you'll gain: Quality Management, Backlogs, Project Closure, Project Planning, Team Leadership, Project Management Life Cycle, Agile Project Management, Communication Planning, Continuous Improvement Process, Process Improvement, Project Management, Budget Management, Stakeholder Analysis, Change Control, Project Controls, Scope Management, Project Schedules, Agile Methodology, Requirements Analysis, Change Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

Searches related to marketing management

marketing management essentials: product and branding
marketing management essentials:the marketing plan structure
marketing management essentials: market analysis
marketing management essentials: price and place
market research essentials for marketing management
international marketing and management
digital and marketing asset management essentials
1…505152…834

In summary, here are 10 of our most popular marketing management courses

  • Strategic Management Essentials: University of Huddersfield
  • Challenges of Agribusiness Management: Università Bocconi
  • Employee Motivation and Performance Management: Logical Operations
  • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
  • Strategic Selling and Account Management: LearnQuest
  • Fundamentals of Project Management: Johns Hopkins University
  • Twitter Marketing And Ads: 1000% Engagement And Followers: Alex Genadinik
  • Extraordinary Human Capital Management: University of Michigan
  • Measure a Marketing Strategy using Facebook Insights: Coursera
  • Finanzas y Operaciones de Marketing y Ventas: Universidad de Palermo

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok