Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Google Cloud
Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Architecture, Managed Services, Data Collection, Cloud Services, Data Transformation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Deep Learning, Text Mining
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, SQL, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Predictive Modeling, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Dimensionality Reduction, Data Mining, Statistical Modeling, Predictive Modeling, Plot (Graphics), Advanced Analytics, Data Analysis, R Programming, Big Data, Logistic Regression, Analytics, Data-Driven Decision-Making, Predictive Analytics, Ggplot2, Visualization (Computer Graphics), Scientific Visualization, Data Visualization Software
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Virtual Networking, Google Cloud Platform, Network Routing, Network Performance Management, Network Monitoring, Network Troubleshooting, Network Architecture, General Networking, Virtual Private Networks (VPN), Service Level, Cloud Management, Load Balancing, Cloud Security, Scalability
Intermediate · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: User Story, Test Driven Development (TDD), Continuous Integration, Version Control, Test Automation, Software Testing, Git (Version Control System), Software Architecture, Test Script Development, Maintainability, JavaScript Frameworks, Software Design, Usability, Unit Testing, Acceptance Testing, Web Content Accessibility Guidelines, Angular, Agile Software Development, Application Design, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Matplotlib, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Science, Data Analysis, Descriptive Analytics, Supervised Learning, Regression Analysis, Data Visualization, Plot (Graphics), Machine Learning Algorithms, Pandas (Python Package), Data-Driven Decision-Making, Time Series Analysis and Forecasting, Visualization (Computer Graphics), Scientific Visualization
Credit offered
Mastertrack · 6 - 12 Months
Skills you'll gain: User Provisioning, User Accounts, Google Workspace, Cloud Management, Identity and Access Management, Role-Based Access Control (RBAC)
Beginner · Course · 1 - 4 Weeks
University of London
Skills you'll gain: Virtual Reality, Game Design, Full-Stack Web Development, Mobile Development, Human Computer Interaction, Agile Software Development, Animations, Data Ethics, Event-Driven Programming, Git (Version Control System), Web Applications, Incident Response, Data Science, Natural Language Processing, Unsupervised Learning, Combinatorics, Database Design, Web Development, Generative AI, Usability Testing
Credit offered
Graduate Certificate · 6 - 12 Months

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Extract, Transform, Load, Data Migration, Cloud Storage, Google Cloud Platform, Data Processing, Data Pipelines, Data Infrastructure, Big Data, Data Storage, Metadata Management, Automation, Serverless Computing
Beginner · Course · 1 - 3 Months