Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.
Johns Hopkins University
Skills you'll gain: Data Quality, Virtual Teams, Exploratory Data Analysis, Employee Onboarding, Project Management, Team Oriented, Presentations, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Interviewing Skills, Strategic Decision-Making, Data Science, Data Strategy, Organizational Leadership, Leadership, Communication
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Credit Risk, Mergers & Acquisitions, Peer Review, Fixed Asset, Accrual Accounting, Financial Statement Analysis, Revenue Recognition, Financial Analysis, Financial Statements, Investments, Corporate Finance, Financial Accounting, Finance, Accounting, Return On Investment, Financial Management, Business Valuation, Financial Modeling, Portfolio Management, Risk Management
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies
Intermediate · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Leadership, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Game Theory, Strategic Decision-Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: Communication Planning, Stakeholder Engagement, Requirements Analysis, Project Coordination, Stakeholder Communications, AI Enablement, Waterfall Methodology, Kanban Principles, Business Analysis, Risk Management, Communication, Product Lifecycle Management, Prioritization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, Generative AI, AI Workflows, Web Content, Prompt Engineering, AI Product Strategy, Search Engine Optimization, Content Creation, Content Strategy, Content Marketing, Public Relations, ChatGPT
Beginner · Course · 1 - 3 Months

Logical Operations
Skills you'll gain: Customer Service, Greeting Customers, Workflow Management, Sales Strategy, Customer Support, Customer and Client Support, Customer experience improvement, Leadership, Cross Selling, Sales Support, Team Leadership, Active Listening, Customer Complaint Resolution, Organizational Skills, Stress Management, Verbal Communication Skills, Customer Communications Management, Communication, Conflict Management, Needs Assessment
Mixed · Course · 1 - 3 Months

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Analytics, Business Analytics, Analytics, Data Processing, Data Analysis, Data Visualization, Data Visualization Software, Performance Measurement, Data Cleansing, Business Intelligence, Business Metrics, Data Integration, Tableau Software, Data Manipulation, Pandas (Python Package), Exploratory Data Analysis, Marketing, Programming Principles, Data Management
Beginner · Course · 1 - 3 Months

University at Buffalo
Skills you'll gain: Blockchain, Test Driven Development (TDD), Cryptography, Development Testing, Application Development, Transaction Processing, Emerging Technologies, Integrated Development Environments, Software Architecture, Network Protocols, Encryption, Web Applications, Program Development, Distributed Computing, Application Programming Interface (API), Microsoft Azure, FinTech, Development Environment, Web Language, Web Development Tools
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, User Research, Content Strategy, Web Analytics and SEO, AI Product Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks