Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
Macquarie University
Skills you'll gain: Spreadsheet Software, Microsoft Excel, Excel Formulas, Productivity Software, Business Analytics, Data Analysis Software, Analytical Skills, Operational Efficiency
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Keyword Research, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Online Advertising, Email Marketing, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Data Storytelling, Content Performance Analysis, Web Analytics and SEO, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Cloud-Native Computing, Software Development Life Cycle, Large Language Modeling, LLM Application, Software Architecture, Hibernate (Java), Professional Networking, Database Design, Responsible AI, GitHub, Object Oriented Programming (OOP), Cascading Style Sheets (CSS), CI/CD, Restful API, Java Programming, Model Deployment, Version Control, Database Management, Software Design
Beginner · Professional Certificate · 3 - 6 Months

Fractal Analytics
Skills you'll gain: AI Enablement, Business Leadership, Strategic Leadership, Responsible AI, Business Strategy, Generative Adversarial Networks (GANs), Data Strategy, Business Transformation, Strategic Decision-Making, Organizational Effectiveness, Deep Learning, Artificial Intelligence, Organizational Development, Human Centered Design, Data Quality, Design Thinking, Governance, User Centered Design, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Ethics, AI Security, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy, Personally Identifiable Information, Data Governance, Data Security, Governance, Complex Problem Solving, Critical Thinking
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Analytics, Web Analytics, Google Gemini, Marketing Strategies, AI Enablement, Data Storytelling, Data Analysis, User Flows, ChatGPT, Digital Media Strategy, Analytics, Data-Driven Decision-Making, Customer Analysis, Process Analysis, Performance Metric
Beginner · Course · 1 - 4 Weeks

Meta
Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, User Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, SQL, User Experience, Mobile Development, Design Research, Cross Platform Development, Linux Commands, React.js, Web Development Tools, Javascript
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Distributed Denial-Of-Service (DDoS) Attacks, Google App Engine, Identity and Access Management, Cloud Infrastructure, Cloud Security, Big Data, Containerization, Cloud Services, OAuth, Infrastructure As A Service (IaaS), Kubernetes, Security Controls, Cloud Computing, Single Sign-On (SSO), Cloud Storage, Network Infrastructure, Application Security, Platform As A Service (PaaS), Data Security
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Exploratory Data Analysis, Generative Model Architectures, Data Ethics, ChatGPT, Feature Engineering, Predictive Modeling, AI Enablement, Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Data Synthesis, Data Preprocessing, Data Analysis, Responsible AI, Data Manipulation, Machine Learning, Context Management
Intermediate · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Web Analytics and SEO, Content Management Systems, Web Design, Web Analytics, Supplier Management, Web Design and Development, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Blogs, Retail Management, Order Management, Web Development, Marketing Strategies, Shipping and Receiving, Information Architecture, Customer Relationship Management (CRM) Software, Web Frameworks, Web Development Tools
Beginner · Specialization · 3 - 6 Months
Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Technical Consulting, Quality Assurance, Market Research, Data-Driven Decision-Making, Automation
Intermediate · Course · 1 - 4 Weeks