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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Responsible AI, Data Storytelling, Data Presentation, Predictive Modeling, Decision Support Systems, Operational Efficiency, Automation, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

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    LearnQuest

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Consultative Selling, Account Strategy, Solution Selling, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct

    Beginner · Specialization · 1 - 3 Months

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    Adobe

    Build and Market Your Creative Business Using Adobe Tools

    Skills you'll gain: Intellectual Property, Marketing Materials, Project Management, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Data Engineering Foundations

    Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Databases, Data Warehousing, Data Governance, Database Management Systems, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
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    59K reviews

    Beginner · Specialization · 3 - 6 Months

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    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Social Media Marketing, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, LLM Application, Productivity, OpenAI, Responsible AI, Generative AI, Artificial Intelligence, Large Language Modeling, Productivity Software, Risk Management Framework, Marketing Automation, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Workflow Management, Content Creation, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    8.3K reviews

    Beginner · Specialization · 1 - 3 Months

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    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Peer Review, Jupyter, Data Literacy, Data Mining, Data Modeling, Data Collection, Business Analysis, Relational Databases, Stored Procedure, Databases, Data Science, Big Data, Computer Programming Tools, Query Languages, Decision Tree Learning, Predictive Modeling, GitHub, Cloud Computing, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    101K reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Automation, Key Performance Indicators (KPIs)

    Mixed · Course · 1 - 4 Weeks

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    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
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    17 reviews

    Beginner · Specialization · 3 - 6 Months

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    Edureka

    Building and Optimizing Decision Systems

    Skills you'll gain: Responsible AI, Decision Support Systems, Strategic Decision-Making, Operational Efficiency, Predictive Modeling, Process Optimization, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Business Intelligence, Performance Analysis, Data Ethics, Scenario Testing, Forecasting, Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization, Scikit Learn (Machine Learning Library), Python Programming, Regression Testing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Marketing Effectiveness, Sustainable Business, Performance Measurement, Business Metrics, Customer Engagement, Key Performance Indicators (KPIs), Integrated Marketing Communications, Law, Regulation, and Compliance, A/B Testing, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
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    821 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Vanderbilt University

    AI Agent Developer

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Generative AI Agents, Prompt Patterns, LLM Application, Ideation, Verification And Validation, Productivity, AI Personalization, OpenAI, Responsible AI, Agentic systems, Tool Calling, Artificial Intelligence, Large Language Modeling, Productivity Software, Risk Management Framework, Marketing Automation, Software Development

    4.8
    Rating, 4.8 out of 5 stars
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    9.1K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI-Powered Decision Intelligence: Edureka
  • Sales Strategies: Mastering Complex Sales: LearnQuest
  • Build and Market Your Creative Business Using Adobe Tools: Adobe
  • Data Engineering Foundations: IBM
  • Multi-Platform Digital Ads Mastery: 11 Platforms: LearnKartS
  • Prompt Engineering: Vanderbilt University
  • Introduction to Data Science: IBM
  • CRM: Analyze, Apply & Optimize Customer Success: EDUCBA
  • Google Digital Customer Engagement: Google
  • Building and Optimizing Decision Systems: Edureka

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