Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Stakeholder Engagement, Business Intelligence, Data-Driven Decision-Making, Dashboard, Business Analytics, Real Time Data, Data Integration, Data Modeling, Data Analysis, Key Performance Indicators (KPIs), Business Metrics, Business Process, Project Implementation, Data Pipelines
Advanced · Course · 1 - 4 Weeks
Macquarie University
Skills you'll gain: Microsoft Excel, Data Visualization, Spreadsheet Software, Excel Formulas, Data Management, Data Entry, Productivity Software
Beginner · Course · 1 - 3 Months
Duke University
Skills you'll gain: Java Programming, Software Design, Debugging, Software Engineering, Javascript, Computer Programming, Event-Driven Programming, Encryption, Algorithms, Image Analysis, Web Applications, Data Processing, Statistical Analysis, Data Import/Export, Predictive Modeling, Integrated Development Environments, Data Manipulation, Data Analysis, Web Servers, Cascading Style Sheets (CSS)
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Oil and Gas, Market Dynamics, Energy and Utilities, Transportation Operations, Operations, Production Process, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, Extract, Transform, Load, SQL, Linux Commands, Database Design, Apache Kafka, Apache Airflow, IBM Cognos Analytics, MySQL, Database Administration, Database Management, Bash (Scripting Language), Data Pipelines, Shell Script, Database Architecture and Administration, Data Store, IBM DB2, Data Visualization, Relational Databases, Dashboard
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Driving engagement, Style Guides, Marketing Design, Storyboarding, Instagram, Graphic Design, Storytelling, Brand Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Scatter Plots, Data Analysis, Predictive Analytics, Business Analytics, Predictive Modeling, Minitab, Advanced Analytics, Statistical Modeling, Statistical Methods, Statistical Analysis, Statistical Hypothesis Testing, Correlation Analysis, Microsoft Excel, Data Validation
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies
Beginner · Guided Project · Less Than 2 Hours

California Institute of the Arts
Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, UI/UX Strategy, Web Design, Adobe XD, User Interface (UI) Design, User Experience, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, Web Language, HTML and CSS, Design Elements And Principles, User Research
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Workflow Management, Marketing Automation, Social Media Content
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Budgeting, Cash Flows, Business Leadership, Organizational Strategy, Market Dynamics, Decision Making, Economics
Beginner · Specialization · 3 - 6 Months