Customer segmentation courses can help you learn demographic analysis, psychographic profiling, and behavioral segmentation strategies. You can build skills in data interpretation, targeted marketing, and customer journey mapping. Many courses introduce tools like Google Analytics and customer relationship management (CRM) software, that support analyzing customer data and implementing effective segmentation strategies.

Coursera
Skills you'll gain: Google Docs, Collaborative Software, Document Management, Google Workspace, Data Sharing, Data Integration
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Entrepreneurship, Financial Modeling, Financial Forecasting, Business Planning, Business Metrics, New Business Development, Entrepreneurial Finance, Growth Strategies, Financial Planning, Key Performance Indicators (KPIs), Presentations, Go To Market Strategy, Business Development, Business Valuation, Market Opportunities, Team Building, Staff Management, Target Market, Customer Acquisition Management, Fundraising
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Design Thinking, Innovation, User Research, Design Research, Human Centered Design, Project Scoping, User Experience Design, Project Planning, Growth Mindedness, Ideation, Strategic Thinking, Qualitative Research, Interviewing Skills, Customer Insights, Empathy
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis
Intermediate · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Design Thinking, Innovation, Ideation, Human Centered Design, Brainstorming, Strategic Leadership, Leadership, Storyboarding, Customer Engagement, Creative Thinking, Collaboration, Qualitative Research, Empathy
Mixed · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Demand Planning, Procurement, Supplier Relationship Management, Supply Chain, Supply Chain Planning, Operational Efficiency, Customer Demand Planning, Supply Chain Management, Presentations, Operations, Logistics, Transportation Management, Forecasting, Inventory and Warehousing, Cost Reduction, Decision Making
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, Marketing Effectiveness, AI Personalization, Social Media Content, Data Analysis
Beginner · Specialization · 1 - 3 Months

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Planning, Organizational Strategy, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Value Propositions, Analysis, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Product Promotion, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Technical University of Munich (TUM)
Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Research, Packaging and Labeling, Product Quality (QA/QC), Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination
Intermediate · Course · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: FinTech, Emerging Technologies, Market Analysis, Fraud detection, Real Estate, Real Time Data, Insurance, Property and Real Estate, Artificial Intelligence, Market Trend, Machine Learning, Commercial Real Estate, Financial Sales, Case Studies, Customer experience improvement, Automation
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Agile Methodology, Engineering Management, Sprint Planning, Organizational Strategy, Software Development Methodologies, Project Management, Virtual Teams, Leadership
Build toward a degree
Beginner · Course · 1 - 4 Weeks