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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Google Cloud

    Enterprise Search on Generative AI App Builder

    Skills you'll gain: Generative AI, AI Product Strategy, Web Analytics and SEO, Google Cloud Platform, LLM Application, Data Management, Information Management, Analytics, Information Architecture, Data Integration, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management, Authorization (Computing)

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
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    1.6K reviews

    Advanced · Guided Project · Less Than 2 Hours

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    EDUCBA

    Data Analysis with Minitab: Analyze & Apply

    Skills you'll gain: Minitab, Data Analysis, Statistical Hypothesis Testing, Regression Analysis, Descriptive Statistics, Statistical Analysis, Predictive Modeling, Analytics, Predictive Analytics, Data-Driven Decision-Making, Exploratory Data Analysis, Statistical Methods, Statistical Inference

    Mixed · Course · 1 - 4 Weeks

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    Starweaver

    Customer Relationship Management

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making, Predictive Modeling

    4.6
    Rating, 4.6 out of 5 stars
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    247 reviews

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Microsoft 365 Essentials: Create, Collaborate, and Deliver

    Skills you'll gain: Content Performance Analysis, Multimedia, Microsoft PowerPoint, Microsoft Copilot, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft Outlook, Microsoft Teams, Presentations, Spreadsheet Software, Microsoft 365, Microsoft Office, Content Creation, Productivity Software, Collaborative Software, Generative AI, Data Analysis, Data Visualization, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
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    5.9K reviews

    Beginner · Specialization · 3 - 6 Months

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    Edureka

    Generative AI for Customer Experience Optimization

    Skills you'll gain: Customer experience improvement, Workflow Management, Process Design, Customer Service, Customer Support, Customer Engagement, Generative AI, Customer Communications Management, Emotional Intelligence, Customer Success Management, OpenAI, Salesforce, Customer Data Management, Customer Relationship Management, Artificial Intelligence, Customer Analysis, No-Code Development, De-escalation Techniques, Surveys, Communication

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create and Sell Digital Teaching Printables with Canva

    Skills you'll gain: Canva (Software), Teaching, Design, Marketing Collateral, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Data Sharing, Creative Design, Editing, Marketing Design, Marketing

    4.5
    Rating, 4.5 out of 5 stars
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    49 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Vanderbilt University

    MATLAB Programming for Engineers and Scientists

    Skills you'll gain: Prompt Engineering, Image Analysis, Data Visualization Software, Matlab, Algorithms, Machine Learning Methods, User Interface (UI), Applied Machine Learning, ChatGPT, Scatter Plots, Object Oriented Programming (OOP), Dimensionality Reduction, Classification And Regression Tree (CART), Computer Programming, Histogram, AI Personalization, Data Processing, Data Analysis, Programming Principles, Debugging

    4.8
    Rating, 4.8 out of 5 stars
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    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Building Generative AI Capabilities

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, Customer Relationship Management, Marketing Analytics, Business Strategy, Change Management, Competitive Intelligence, Responsible AI, Generative AI, Information Privacy, Digital Transformation, Artificial Intelligence, Business Ethics

    4.3
    Rating, 4.3 out of 5 stars
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    33 reviews

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Hadoop Projects: Analyze & Optimize Big Data

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Data Processing, Distributed Computing, Scalability, Data Pipelines, Extract, Transform, Load, Data Warehousing, Query Languages, Data Cleansing, Data Transformation, Data Management, Analytics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    G

    Google

    The Power of Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Descriptive Statistics, Data Analysis, Advanced Analytics, Statistics, Probability, Statistical Analysis, Data Science, Probability Distribution, A/B Testing, Statistical Inference, Statistical Programming, Technical Communication, Jupyter, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
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    859 reviews

    Advanced · Course · 1 - 3 Months

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    E

    Erasmus University Rotterdam

    Econometrics: Methods and Applications

    Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Data Analysis, Statistical Analysis, Quantitative Research, Statistical Modeling, Statistics, Case Studies, Forecasting, Probability, Linear Algebra, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
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    1.2K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Enterprise Search on Generative AI App Builder: Google Cloud
  • Use Canva to Design Digital Course Collateral: Coursera
  • Data Analysis with Minitab: Analyze & Apply: EDUCBA
  • Customer Relationship Management: Starweaver
  • Microsoft 365 Essentials: Create, Collaborate, and Deliver: Microsoft
  • Generative AI for Customer Experience Optimization: Edureka
  • Create and Sell Digital Teaching Printables with Canva: Coursera
  • MATLAB Programming for Engineers and Scientists: Vanderbilt University
  • Building Generative AI Capabilities: University of Virginia Darden School Foundation
  • Hadoop Projects: Analyze & Optimize Big Data: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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