Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Statistical Analysis, R Programming, Statistical Programming, Data Analysis, Debugging, Simulations, Computer Programming Tools, Program Development, Programming Principles, Data Structures, Performance Tuning, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: OpenAI, Generative AI Agents, LangGraph, ChatGPT, Agentic systems, Generative AI, Artificial Intelligence, Semantic Web, Application Programming Interface (API), Python Programming, Text Mining, Verification And Validation, Application Deployment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Interface (UI), User Interface (UI) Design, Mobile Development, User Interface and User Experience (UI/UX) Design, Swift Programming, Responsive Web Design, Apple iOS, Application Design, Animations, Apple Xcode, Interactive Design, Application Development
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research
Beginner · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Email Marketing, Google Ads, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, Digital Marketing, E-Commerce
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Amazon Web Services, Amazon CloudWatch, AWS CloudFormation, Relational Databases, Amazon DynamoDB, Application Deployment, Database Management Systems, Database Architecture and Administration, Operational Databases, Amazon Redshift, Amazon S3, Cloud Computing Architecture, Cloud Security, AWS Kinesis, Data Security, Serverless Computing, Performance Tuning, Scalability, Disaster Recovery
Advanced · Course · 1 - 3 Months

Skills you'll gain: Test Tools, Browser Compatibility, Software Testing, Test Automation, Selenium (Software), Web Development Tools, CI/CD, Mobile Development Tools, Cloud Platforms, GitLab, Quality Assurance, UI Components, User Interface (UI)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Linux Servers, Linux Administration, Ubuntu, Virtual Machines, Distributed Computing, Linux, Performance Tuning, Virtualization and Virtual Machines, Data Storage, File Systems, Servers, System Support, Data Storage Technologies, Software Installation, Scalability
Intermediate · Course · 1 - 4 Weeks
SAS
Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Requirements Analysis, Statistical Programming, Exploratory Data Analysis, Data Validation, Data Cleansing, Statistical Analysis, Descriptive Statistics, Data Processing, Data Integration, SQL, Computer Programming, Data Presentation, Debugging
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

AI CERTs
Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Data Pipelines, Real Time Data, No-Code Development, Applied Machine Learning, Machine Learning, Data Analysis, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Program Evaluation, Data Processing, Data Collection
Intermediate · Course · 1 - 3 Months