Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Canva (Software), Social Media Content, Graphical Tools, Social Media, Collaborative Software, Social Media Marketing, Social Media Strategy, Graphic and Visual Design Software, Video Editing, Instagram, Graphic and Visual Design, Graphic Design, Content Creation, Animations, Design, Brand Awareness
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Price Negotiation, Customer Retention, Selling Techniques, Sales Strategy, Product Strategy, Upselling, Entrepreneurship, Negotiation, Revenue Management, Coaching, Business Marketing, E-Commerce, Case Studies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Campaigns, Social Media Strategy, Social Media, Social Media Marketing, Social Media Content, Marketing Materials, Graphic and Visual Design Software, Graphic Design, Graphics Software, Data Visualization, Content Creation, Advertising Campaigns
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Correlation Analysis, Applied Machine Learning, Model Evaluation, Data Modeling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Facebook, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Effectiveness, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Brand Awareness, Brand Marketing, Campaign Planning, Performance Metric, Marketing Planning, Marketing Strategies, Marketing Analytics, Branding, Strategic Partnership, Competitive Intelligence, Brand Strategy, Brand Management, Microsoft Copilot, Customer Insights, Promotions and Campaigns, AI Integrations
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Strategic Thinking, Market Trend, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, AI Integrations, Strategic Planning
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Personalized Campaigns, Inside Sales, Prompt Engineering Tools, Sales Process, Sales Strategy, Email Automation, AI Personalization, Sales Management, HubSpot CRM, Sales, Sales Prospecting, ChatGPT, Driving engagement, Anthropic Claude, Customer Relationship Management (CRM) Software, Customer Communications Management, Customer Engagement, Data-Driven Decision-Making, Automation, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Relationship Management, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Analytics, Social Media Management, Data-Driven Marketing, Brand Management, Performance Measurement, Data Capture, Continuous Monitoring, Market Research
Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Graphic and Visual Design, Graphic Design, Layout Design, Visual Design, Design, Design Elements And Principles, Design Strategies, Visual Storytelling
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: LinkedIn, Coaching, Customer Acquisition Management, Productivity, Program Management, Web Presence, Revenue Management, Mentorship, Target Market, Professional Networking, Professional Development, Marketing Strategies, Branding, Business Strategy
Mixed · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Web Analytics, Data-Driven Marketing, Digital Analysis, Content Performance Analysis, Customer Analysis, Content Optimization, Campaign Management, Target Audience, Customer Insights, A/B Testing, Dashboard Creation, Performance Metric, Content Strategy
Beginner · Course · 1 - 4 Weeks