Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Stakeholder Communications, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting
Mixed · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Systems Thinking, Accounting, Data Storytelling, Financial Management, Customer Insights, Dashboard, Business Ethics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Marketing, Instagram, Campaign Management, Advertising, Facebook, Digital Advertising, Paid media, Content Performance Analysis, Target Audience, Customer Engagement, Budget Management
Beginner · Course · 1 - 4 Weeks

University of Geneva
Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Thinking, Corporate Strategy, Business Modeling, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Case Studies
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Marketing Analytics, Social Media, Business Analytics, Market Analysis, Customer Insights, Financial Data, Banking, Business Intelligence, Big Data, Analytics, Data-Driven Decision-Making, Financial Services
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Intercultural Competence, Team Leadership, Strategic Marketing, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation
Beginner · Specialization · 3 - 6 Months