Brand Styles: Audit & Apply

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Brand Styles: Audit & Apply

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: John Whitworth

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Brand consistency requires systematic documentation and regular updates to style guides as organizational visual identity evolves.
Effective compliance auditing depends on structured scoring methodologies that provide measurable, actionable feedback for creative teams.
Cross-functional collaboration tools like SharePoint and Teams are essential for maintaining brand integrity at scale.
Quality assurance in brand management serves both immediate compliance needs and long-term brand equity protection.

Skills you'll gain

Tools you'll learn

Collaborative Software

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your brand management capabilities and ensure visual consistency across all marketing touchpoints. This course empowers digital marketing professionals to maintain brand integrity through hands-on practice with style guide updates and systematic compliance auditing.

By completing this course, you'll master the essential skills to apply changes to brand style guides reflecting new visual standards and evaluate assets for compliance with structured scoring systems. You'll gain confidence working with brand documentation, SharePoint collaboration, and presenting audit findings to creative teams. By the end of this course, you will be able to: Apply changes to a brand style guide to reflect new visual standards Evaluate assets for compliance with style guides and score their adherence This course is unique because it combines practical brand management with systematic quality control, giving you both the creative oversight and analytical skills demanded in today's data-driven marketing landscape. To be successful in this project, you should have a background in basic digital marketing concepts and familiarity with collaborative platforms.

Learners will master the process of updating brand style guide documents with new visual standards, including proper documentation, version control, and SharePoint collaboration workflows.

What's included

2 videos1 reading2 assignments

2 videos Total 14 minutes

Brand Style Guide Updates Matter in Digital Marketing 4 minutes
Understanding Brand Style Guide Components for Digital Marketing 10 minutes

1 reading Total 12 minutes

Systematic Brand Style Guide Management: A How-To Guide 12 minutes

2 assignments Total 13 minutes

Create Updated Brand Style Guide Section 10 minutes
Style Guide Update Knowledge Check 3 minutes

Learners will master systematic brand compliance auditing using structured scoring methodologies to evaluate marketing assets and present actionable findings to creative teams.

What's included

1 video3 readings2 assignments

1 video Total 10 minutes

Brand Compliance Scoring Methodology for Marketing Teams 10 minutes

3 readings Total 17 minutes

The Business Impact of Brand Compliance in Digital Marketing 5 minutes
Building Effective Audit Frameworks for Brand Asset Evaluation 6 minutes
How to Evaluate Brand Compliance Strategically in Fast-Paced Marketing Environments 6 minutes

2 assignments Total 15 minutes

Compliance Evaluation Knowledge Check 5 minutes
Brand Compliance Audit Project 10 minutes

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Instructor

John Whitworth

Coursera

26 Courses 1,259 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.