Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Performance Reporting, Content Performance Analysis, Web Analytics, Google Analytics, Driving engagement, Performance Analysis, Content Optimization, Marketing Analytics, Performance Metric, Data-Driven Marketing, Data Analysis, Data-Driven Decision-Making, Target Audience, Analytics, Customer Insights, Trend Analysis, Process Optimization, Multimedia
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Email Marketing, Writing and Editing, Copywriting, Peer Review, Editing, Grammar, Proofreading, Target Audience, Writing, Personalized Campaigns
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Correlation Analysis, Customer Analysis, Marketing Analytics, Customer Retention, Customer Insights, Statistical Methods, Advanced Analytics, Marketing Effectiveness, Statistical Hypothesis Testing, Predictive Analytics, Product Strategy, Statistical Modeling, Analytics, Customer Engagement, Statistical Analysis, Data-Driven Decision-Making, Customer Acquisition Management, Predictive Modeling, Marketing Channel
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Adaptability, Communication, Leadership Development, Performance Measurement, Persuasive Communication, Drive Engagement, Leadership, Communication Strategies, Performance Metric, Organizational Leadership, Team Leadership, Initiative and Leadership, Key Performance Indicators (KPIs), Strategic Leadership, Business Leadership, Recognizing Others, Team Motivation, Leadership and Management, Professional Development, Business
Beginner · Course · 1 - 3 Months

Logical Operations
Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Development Tools, Web Development, Javascript, JavaScript Frameworks, Web Content, Frontend Performance, Web Servers, Software Development Tools, Web Design and Development, Web Design, Front-End Web Development, Web Applications, Apache, Development Environment, Semantic Web, Software Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Collaborative Software, Shared Media, Multimedia, Content Creation, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Instagram, Canva (Software), Web Content Accessibility Guidelines, Digital Publishing, Content Creation, Visual Storytelling, Photo/Video Production and Technology, Productivity, Creative Design, Storytelling, Video Production, Animations, Video Editing, Customer Engagement, Collaboration
Mixed · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Digital Analysis, Data-Driven Decision-Making, Web Analytics, Data-Driven Marketing, Performance Metric, Performance Analysis, Operational Efficiency, Business Analytics, Data Literacy, Analytics, Marketing Strategies, Data Analysis, Data Strategy, Decision Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Workflow Management, Coordinating, Operational Efficiency, Campaign Planning, Marketing Operations, Timelines, Coordination, Content Scheduling, Performance Analysis, Collaborative Software, Asset Management, Process Management, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data-Driven Marketing, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Target Market, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Spreadsheet Software, Data Capture
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Campaign Management, Campaign Planning, Advertising Campaigns, Data Storytelling, Key Performance Indicators (KPIs), Marketing Effectiveness, Promotions and Campaigns, Marketing Strategies, Project Management Life Cycle, Performance Metric, Marketing Planning, Data Presentation, Storytelling, Data-Driven Decision-Making, Project Closure, Plan Execution, Continuous Monitoring, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks