Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Maryland, College Park
Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions
Mixed · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis
Beginner · Course · 1 - 4 Weeks

University of New Mexico
Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Professional Networking, Data Analysis, Interviewing Skills, Business Writing, Verbal Communication Skills, Job Analysis, Presentations, Recruitment, Relationship Building, Market Research, Analytical Skills, Portfolio Management
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation
Mixed · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Organizational Change, Organizational Structure, Change Management, Organizational Effectiveness, Organizational Leadership, Strategic Decision-Making, Business Strategy, Innovation, Technology Strategies, Political Sciences, Knowledge Transfer, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Content Creation, Press Releases, Target Audience, Content Development and Management, Advertising, Campaign Management, Performance marketing, Digital Advertising, Media Relations, Case Studies, Business Ethics, Ethical Standards And Conduct, Google Analytics
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Business Leadership, Crisis Management, Organizational Structure, Project Management, Leadership and Management, Business, Corporate Sustainability, Global Marketing, Business Writing, Rapport Building, Business Management, Cross-Functional Collaboration, Interpersonal Communications
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

University of Toronto
Skills you'll gain: Socioeconomics, Decision Making, Social Impact, Creativity, Sustainable Development, Cultural Diversity, Social Sciences, Innovation, Economics, Global Marketing
Beginner · Course · 1 - 3 Months