Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Colorado Boulder
Skills you'll gain: Campaign Management, Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Online Advertising, Digital Advertising, Keyword Research, Target Audience, Bidding, Performance marketing, Budget Management
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Workforce Development, Business Leadership, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Business Strategy, People Management, Business Modeling, Innovation, Persona (User Experience)
Beginner · Course · 1 - 3 Months

Interactive Brokers
Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Market Data, Market Dynamics, Portfolio Risk, Market Trend, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, New Product Development, Organizational Strategy, Strategic Thinking, Business Transformation, Strategic Partnership, Leadership, Business Strategy, Entrepreneurship, Platform As A Service (PaaS), User Research, Competitive Analysis, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Customer Relationship Management, Entrepreneurship, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Workplace inclusivity, Cross-Functional Team Leadership, Professionalism, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics
Mixed · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Management, Competitive Analysis, Product Requirements, Product Strategy, Sales Presentation, New Product Development, Persona Development, Customer Insights, B2B Sales, Innovation, Market Analysis, Leadership
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, New Product Development, Target Market, Business Marketing, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Innovation
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development
Intermediate · Guided Project · Less Than 2 Hours

Case Western Reserve University
Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies
Beginner · Course · 1 - 3 Months