Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Email Automation, Marketing Automation, Email Marketing, Campaign Management, Data-Driven Marketing, Workflow Management, Automation, Performance Measurement, Driving engagement, Performance Analysis, Process Improvement and Optimization, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Visual Storytelling, Content Creation, Social Media Marketing, Social Media, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Storytelling, Design Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: A/B Testing, Google Analytics, Data-Driven Marketing, Customer Insights, Customer Analysis, Meta Ads Manager, Marketing Analytics, Target Audience, AI Personalization, Digital Advertising, Performance Measurement, Customer Engagement, Consumer Behaviour, AI Integrations
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Brand Management, Data-Driven Marketing, Statistical Reporting, Market Share, Social Media Analytics, Research Reports, Google Analytics, Business Metrics, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Market Opportunities, Continuous Monitoring, Digital Marketing, Digital Marketing Tools
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Marketing Analytics, Data-Driven Marketing, Classification Algorithms, Model Optimization, Model Training, Marketing, Fine-tuning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Cinematography, Videography, Photography, Video Production, Photo/Video Production and Technology, Video Editing, Post-Production, Peer Review, Visual Storytelling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Constructive Feedback, Client Services, Sales Presentations, Rapport Building, Video Editing, Customer Retention, Selling Techniques, Customer Relationship Building, Relationship Building, Expectation Management, Relationship Management, Videography, Video Production, Professional Networking, Workflow Management
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Advertising, Promotional Materials, Advertising Campaigns, Marketing Materials, Marketing Collateral, Ideation, Graphic Design, Marketing Design, Graphic and Visual Design, Design, Online Advertising, Design Elements And Principles, Digital Advertising, Copywriting, Design Thinking, Marketing Communications, Social Media Campaigns, Strategic Communication, Social Media, Business Communication
Beginner · Course · 1 - 3 Months

Beginner · Course · 1 - 3 Months

Skills you'll gain: Web Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Technical Documentation, Data-Driven Marketing, Performance Analysis, Technical Communication, Performance Metric, Data Literacy, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Photoshop, Photo Editing, Typography, AI powered creativity, Color Matching, Adobe Creative Cloud, Visual Storytelling, Graphic and Visual Design, Graphic and Visual Design Software, Design Elements And Principles, Graphics Software, Image Quality, Editing, Graphical Tools, AI Integrations, Post-Production, Creative Design, Layout Design
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Closing (Sales), Negotiation, Strategic Partnership, Price Negotiation, Contract Negotiation, Selling Techniques, Brand Awareness, Brand Strategy, Proposal Writing, Sales Presentation, Brand Marketing, Proposal Development, Business Development, Branding, Brand Management, Relationship Building, Promotional Strategies, Relationship Management, Drive Engagement, Professional Networking
Mixed · Course · 1 - 4 Weeks