Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy
Intermediate · Specialization · 3 - 6 Months
Rice University
Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Psychology, Performance Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding
Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Health Care Administration, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Quality Improvement, Health Care, Performance Improvement, Organizational Leadership, Continuous Quality Improvement (CQI), Communication Planning, Healthcare Industry Knowledge, Teamwork, Organizational Structure, Fundraising
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Market Share, Consumer Behaviour, Operational Efficiency, Financial Regulations, Resource Allocation, Strategic Decision-Making
Intermediate · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Communication Strategies, Branding, Writing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphic Design, User Accounts, Design Software, Shared Media, Presentations, Organizational Skills, Account Management, Content Creation, Marketing
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Public Affairs, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Generative AI, Content Creation, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Interpersonal Communications, Stakeholder Engagement, Google Gemini, Anthropic Claude, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
Intermediate · Specialization · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research
Beginner · Course · 1 - 4 Weeks