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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Communication & Consulting

    Skills you'll gain: Data Storytelling, Data Presentation, Stakeholder Communications, Stakeholder Engagement, Persuasive Communication, Consulting, Constructive Feedback, Empathy, People Analytics, Communication Strategies, Consultative Approaches, AI literacy, Business Consulting, Business Communication, Technical Communication, Presentations, Communication

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Write Impactful Newsletters

    Skills you'll gain: Newsletters, Copywriting, Email Marketing, Peer Review, Writing and Editing, Content Strategy, Customer Retention, User Feedback, Driving engagement, Content Creation, Google Docs, Constructive Feedback, Customer Engagement, Collaboration, Branding

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    ★ 4.2 (220) · Beginner · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    Natural Language Processing in TensorFlow

    Skills you'll gain: Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Generative AI, Artificial Neural Networks, Text Mining, Model Training, Applied Machine Learning, Data Preprocessing, Machine Learning, Data Processing

    ★ 4.6 (6.5K) · Intermediate · Course · 1 - 4 Weeks

  • P

    PwC

    Problem Solving with Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Complex Problem Solving, Data Analysis Software, Data Analysis, Statistical Analysis, Data Management

    ★ 4.7 (5.5K) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Foundations for Strategy and Growth

    Skills you'll gain: Market Research, Business Research, Marketing Strategies, Market Analysis, Marketing Planning, Business Planning, Strategic Marketing, Research Reports, Business Analysis, Research Methodologies, Business Strategies, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Project Design, Return On Investment, Interviewing Skills, Key Performance Indicators (KPIs), Report Writing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Identify Talent Risks

    Skills you'll gain: Employee Retention, Talent Management, Data Storytelling, People Analytics, Data Literacy, Risk Analysis, Stakeholder Communications, Talent Recruitment, Performance Analysis, Human Resources, HR Tech, Data Analysis, Talent Sourcing, Microsoft Excel, Spreadsheet Software, AI Enablement, Communication

    Beginner · Course · 1 - 4 Weeks

  • É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala

    Skills you'll gain: Scala Programming, Apache Spark, Apache Hadoop, Application Design, User Interface (UI), Distributed Computing, Programming Principles, Leaflet (Software), Big Data, Data Processing, Data Structures, Software Design Patterns, Functional Design, Object Oriented Design, Data Manipulation, Object Oriented Programming (OOP), Interactive Data Visualization, Scientific Visualization, Computer Programming, Algorithms

    ★ 4.7 (11K) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing

    ★ 4.6 (185) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Engage HR Stakeholders

    Skills you'll gain: Stakeholder Engagement, Stakeholder Analysis, Stakeholder Management, Stakeholder Communications, Organizational Change, Driving engagement, Communication Planning, Change Management, Strategic Communication, Accountability Frameworks, Communication Strategies, Prioritization

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Data Visualization and Communication with Tableau

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Tableau Software, Dashboard Creation, Data Visualization, Business Analytics, Interactive Data Visualization, Statistical Visualization, Process Improvement, Business Process, Presentations, Business Process Improvement, Data Visualization Software, Oral Expression, Data Analysis, Graphing, Analysis, Visualization (Computer Graphics), Stakeholder Communications

    ★ 4.7 (3.2K) · Mixed · Course · 1 - 3 Months

  • R

    Rice University

    Introduction to Scripting in Python

    Skills you'll gain: Data Visualization Software, File I/O, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Processing, Data Mapping, Data Manipulation, Code Reusability, Data Dictionary, Software Installation, Development Environment, Data Access, Computational Logic, Data Wrangling, Data Structures, Data Analysis

    ★ 4.7 (4.4K) · Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Communication & Consulting: Coursera
  • Write Impactful Newsletters : Coursera
  • Salesforce Basics: University of California, Irvine
  • Natural Language Processing in TensorFlow: DeepLearning.AI
  • Problem Solving with Excel : PwC
  • Market Research Foundations for Strategy and Growth: Coursera
  • Identify Talent Risks: Coursera
  • Functional Programming in Scala: École Polytechnique Fédérale de Lausanne
  • Research Report: Delivering Insights: University of California, Davis
  • Engage HR Stakeholders: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
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