Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: SQL, Database Systems, Database Theory, Database Management, Query Languages, Database Design, Relational Databases, Database Administration, Database Application, Data Access, Data Science, Data Analysis, Data Manipulation, Data Modeling, Data Integrity
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Clinical Data Management, Extract, Transform, Load, Data Modeling, Tidyverse (R Package), R Programming, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Clinical Informatics, Intensive Care Unit, Data Ethics, Data Quality, Risk Modeling, Data Warehousing, Natural Language Processing, Predictive Analytics, Bioinformatics, Informatics, Text Mining
Intermediate · Specialization · 3 - 6 Months

Universidad Nacional Autónoma de México
Skills you'll gain: NoSQL, Data Warehousing, Database Systems, Relational Databases, Database Management, Extract, Transform, Load, SQL, Databases, Data Mining, Business Intelligence, Big Data, Database Architecture and Administration, Information Systems, MySQL, Predictive Analytics, Database Design, MongoDB, Analytics, Scalability, Database Management Systems
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Spreadsheet Software, Google Sheets, Microsoft Excel, Data Visualization, Excel Formulas, Data Presentation, Data Literacy, Data Entry, Data Analysis, Data Compilation
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Collateral, Productivity, Marketing Materials, Productivity Software, Design, Graphic and Visual Design Software, Marketing Design, Business Marketing, Creative Design, Organizational Skills, Graphic Design, Design Elements And Principles, Digital Content, Digital Assets
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Probability, Markov Model, Estimation, Probability & Statistics, Probability Distribution, Statistical Methods, Statistical Inference, Bayesian Statistics, Sampling (Statistics), Statistical Analysis, Mathematical Modeling, Statistics, Statistical Modeling, Data Analysis, Data Science, Descriptive Statistics, Machine Learning Algorithms, Artificial Intelligence, Generative AI
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Online Advertising, Data Presentation, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Social Media Strategy, Social Media, Data Ethics, Marketing, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Advertising Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Employee Onboarding, Team Motivation, Interviewing Skills, Organizational Leadership, Team Management, Team Building, Team Leadership, Technical Management, Data Infrastructure, Recruitment, Data Science, Data Analysis, Cross-Functional Collaboration
Mixed · Course · 1 - 4 Weeks

The University of Melbourne
Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Advanced Analytics, Interactive Data Visualization, Data Visualization, Analytics, Data Manipulation, Collaborative Software, Data Presentation, Data Transformation, Data Sharing
Advanced · Course · 1 - 4 Weeks