Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Video Editing, Graphical Tools, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Teaching, Education Software and Technology, Virtual Environment, Learning Management Systems, End User Training and Support, Web Content Accessibility Guidelines, Digital Communications, Emerging Technologies, Information Privacy
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Marketing Collateral, Productivity, Marketing Materials, Productivity Software, Design, Graphic and Visual Design Software, Marketing Design, Business Marketing, Creative Design, Organizational Skills, Graphic Design, Design Elements And Principles, Digital Content, Digital Assets
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Competitive Analysis, Customer Analysis, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Presentations, Business Priorities, Data Visualization, Marketing, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
Intermediate · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Content Strategy, Data Ethics, Business Ethics
Beginner · Course · 1 - 3 Months

Case Western Reserve University
Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Responsible AI, Cloud Security, Identity and Access Management, Intrusion Detection and Prevention, Computer Security Incident Management, Threat Management, Generative AI, Cyber Threat Hunting, Risk Management Framework, Cyber Attacks, Cybersecurity, Cyber Operations, Vulnerability Management, Continuous Monitoring, Event Monitoring, Disaster Recovery, DevSecOps, Data Security, Google Cloud Platform, Cloud Storage
Beginner · Professional Certificate · 3 - 6 Months

University of California, Santa Cruz
Skills you'll gain: Bayesian Statistics, Statistical Modeling, Markov Model, Statistical Analysis, Regression Analysis, R Programming, Simulations, Statistical Inference, Data Analysis, Probability, Probability Distribution
Intermediate · Course · 1 - 3 Months

PwC India
Skills you'll gain: Accounting Records, Tax Returns, Reconciliation, Tax Compliance, Billing & Invoicing, Auditing, Tax Preparation, Accounting, Tax Management, Key Performance Indicators (KPIs), Compliance Management, Income Tax, Tax, Tax Laws, Sales Tax, Record Keeping, Registration, Records Management, Compliance Auditing, Compliance Reporting
Beginner · Professional Certificate · 3 - 6 Months

Emory University
Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Self Service Technologies, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, MarTech, Artificial Intelligence, Marketing, Responsible AI, Marketing Analytics, Data Ethics, Technology Strategies, Content Management
Intermediate · Course · 1 - 3 Months