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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Beer Quality

    Skills you'll gain: ISO 9000 Series, Food Quality Assurance And Control, Production Process, Quality Management Systems, Product Quality (QA/QC), Quality Assurance, Quality Control, Biochemistry, Hazard Analysis, Safety Standards, Standard Operating Procedure, Statistical Process Controls, Microbiology, Sensory Systems Analysis, Chemistry, Process Control, Laboratory Testing, Analytical Chemistry, Systems Of Measurement, Product Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Macroeconomics for Business Management

    Skills you'll gain: International Finance, Business Economics, Economics, Financial Policy, Economic Development, Fiscal Management, Market Dynamics, Business Planning, Investments

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    462 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    The Role of the CEO in Navigating GenAI

    Skills you'll gain: Generative AI, Large Language Modeling, Internal Communications, Communication, Strategic Leadership, Leadership, Business Transformation, Strategic Decision-Making, Business Strategy, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    144 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Customer-Centric Innovation

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Business Strategy, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Cloud PM 1 of 3: Cloud Business and Technology

    Skills you'll gain: Cloud Computing, Amazon Web Services, Cloud Services, Amazon S3, Cloud Platforms, Public Cloud, Cloud Storage, Data Storage, Product Management, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crear un Kit de Bienvenida para el Cliente con Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Workflow Management, Graphic Design, Customer Engagement, Layout Design, Information Architecture, Design, Ideation, Digital Publishing, Marketing, Entrepreneurship, Digital Content, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Google Gemini, Generative AI, Content Strategy, Gemini, Content Marketing, AI Workflows, ChatGPT, Google Analytics, Responsible AI, Content Creation, Data-Driven Marketing, AI literacy, Large Language Modeling, Automation, No-Code Development

    3.1
    Rating, 3.1 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Getting started with TensorFlow 2

    Skills you'll gain: Tensorflow, Keras (Neural Network Library), Model Evaluation, Deep Learning, Image Analysis, Model Training, Convolutional Neural Networks, Computer Programming, Model Optimization, Data Validation, Applied Machine Learning, Supervised Learning, Computer Vision, Artificial Neural Networks, Data Persistence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    582 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content Creation with Microsoft Copilot

    Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Personalized Campaigns, Content Creation, Ideation, AI Personalization, Social Media Content, Content Strategy, Brainstorming, Calendar Management, Search Engine Optimization

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Epic Games

    Unreal Engine Fundamentals

    Skills you'll gain: Unreal Engine, Virtual Environment, Version Control, 3D Assets, Video Game Development, Software Configuration Management, Game Design, Configuration Management, Content Management, Computer Graphic Techniques, Software Versioning, User Interface (UI), Collaborative Software, Data Import/Export, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Advertise YouTube Videos with Zapier

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Marketing Automation, Automation, Account Management, Advertising, Marketing, Branding

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Definición y Medición

    Skills you'll gain: Process Capability, Process Mapping, Lean Methodologies, Lean Manufacturing, Process Analysis, Product Flow Diagram, Process Improvement, Six Sigma Methodology, Project Scoping, Performance Measurement, Lean Six Sigma, Key Performance Indicators (KPIs), Performance Metric, Problem Management, Statistical Analysis, Statistical Methods, Data Collection, Project Management, Root Cause Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    214 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Beer Quality: University of California, Davis
  • Macroeconomics for Business Management: Fundação Instituto de Administração
  • The Role of the CEO in Navigating GenAI: Coursera
  • Customer-Centric Innovation: Duke University
  • Real-World Cloud PM 1 of 3: Cloud Business and Technology: Advancing Women in Tech
  • Crear un Kit de Bienvenida para el Cliente con Canva: Coursera
  • Generative Engine Optimization (GEO): Edureka
  • Getting started with TensorFlow 2: Imperial College London
  • Smarter Content Creation with Microsoft Copilot: Microsoft
  • Unreal Engine Fundamentals : Epic Games

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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