Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Copenhagen Business School
Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Stakeholder Management, Business Modeling, Innovation, Sustainable Systems, Organizational Strategy, Stakeholder Analysis, Marketing Communications, Business Strategies, Business Transformation, Case Studies, Communication Planning, Environmental Issue, Social Impact, Systems Thinking, Strategic Partnership, Value Propositions
Beginner · Course · 1 - 3 Months

Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Analytics, Target Audience, Trend Analysis, Strategic Marketing, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Business Economics, Game Theory, Market Dynamics, Economics, Market Analysis, Supply And Demand, Operating Cost, Economics, Policy, and Social Studies, Cost Benefit Analysis, Public Policies, Cost Accounting, Consumer Behaviour, Policy Analysis, Research, and Development, Competitive Analysis, Environmental Issue, Production Process, Resource Allocation, Budgeting, Decision Making
Beginner · Course · 1 - 3 Months

Airbus Beyond
Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Stakeholder Engagement, Transportation Operations, Operations, Regulatory Requirements, Inventory Control
Beginner · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Sustainable Design, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Sustainability Reporting, Sustainable Technologies, Sustainable Development, Supply Management, Sustainability Standards, Business Ethics, Sustainable Systems, Operations Management, Supply Chain Management, Supply Chain Planning, Supply Chain, Manufacturing Operations, Strategic Sourcing, Supply Chain Systems, Procurement, Product Design
Build toward a degree
Beginner · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Project Risk Management, Project Performance, Solution Design, Performance Metric, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Stakeholder Communications, Process Design, Internal Communications, Business Strategy
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Innovation, Entrepreneurship, Business Solutions, Business Strategies, Business Architecture, Corporate Strategy, Business Modeling, Value Propositions, Lean Methodologies, Growth Strategies, Market Opportunities, Trend Analysis, Customer Insights, Customer Analysis
Advanced · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Value Propositions, Business Planning, Business Modeling, Entrepreneurship, Verification And Validation, Milestones (Project Management), Business Development, Product Development, Financial Forecasting, Financial Modeling, New Business Development, Plan Execution, Customer Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Event Management, Events and Conferences, Event Planning, Event Marketing, Strategic Planning, Business Planning, Marketing Planning, Target Audience, Performance Measurement, Operational Analysis, Drive Engagement, Coordinating, Project Management, Communication Planning, Campaign Planning, Campaign Management, Strategic Decision-Making, Customer Analysis, Driving engagement, Target Market
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Communication Planning, Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Integrated Marketing Communications, Brand Strategy, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Paid media, Key Performance Indicators (KPIs), Research and Design, Market Research
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: 3D Modeling, 3D Assets, Computer Graphics, Visualization (Computer Graphics), Video Game Development, Adobe Photoshop, Animation and Game Design, Conceptual Design, Photo Editing, Computer Graphic Techniques, Visual Storytelling, Graphic and Visual Design, Data Import/Export, Design Elements And Principles, Color Theory
Mixed · Course · 1 - 3 Months