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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    UX Research and Information Architecture 

    Skills you'll gain: Information Architecture, UI/UX Research, Persona (User Experience), Design Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Surveys, Usability, Usability Testing, Persona Development, Prioritization, Tree Maps

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Management de Eventos

    Skills you'll gain: Event Management, Events and Conferences, Event Planning, Advertising, Event Marketing, Hospitality, Resource Allocation, Communication Planning, Stakeholder Management, Dashboard, Marketing Communications, Stakeholder Engagement, Promotional Strategies, Communication Strategies, Organizational Skills, Coordinating, Stakeholder Communications, Facility Management, Target Audience, Resource Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Introduction to Six Sigma Training

    Skills you'll gain: Lean Methodologies, Six Sigma Methodology, Failure Mode And Effects Analysis, Lean Manufacturing, Lean Six Sigma, Quality Improvement, Process Improvement, Quality Management, Process Improvement and Optimization, Process Mapping, Operational Efficiency, Continuous Improvement Process, Waste Minimization, Key Performance Indicators (KPIs), Performance Measurement, Product Development, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Foundations of Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Corporate Strategy, Business Strategies, Resource Management, Business Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    208 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Content Creation:Elevate Copywriting with Humata

    Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Marketing Automation, Online Advertising, Copywriting, Advertising, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation, Facebook, Social Media Content

    4.1
    Rating, 4.1 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Marketing Psychology, Organizational Leadership, Mental Health Diseases and Disorders, Psychological Evaluations, Psychology, Community Mental Health Services, Human Relations Movement, Organizational Effectiveness, Mental Health, Professional Development, Applied Behavior Analysis, Organizational Development, Emotional Intelligence, Criminal Investigation and Forensics, People Management, Leadership Studies, Human Development, Behavior Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Roadmap para a Estratégia

    Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Leadership Studies, Marketing Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Marketing, Strategic Planning, Strategic Thinking, Business Planning, Corporate Strategy, Business Strategies, Organizational Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Advertise and grow your business on Facebook with Canva

    Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Content Creation, Advertising, Branding, Social Media Marketing, Dashboard, Marketing, Graphic Design, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    CVS Health

    Interacting with Customers

    Skills you'll gain: De-escalation Techniques, Greeting Customers, Cross Selling, Retail Sales, Customer Service, Selling Techniques, Upselling, Conflict Management, Product Knowledge, Retail Store Operations, Customer Relationship Building, Transaction Processing, Customer Engagement, Professionalism, Company, Product, and Service Knowledge, Empathy, Social Media, Communication, Time Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Copilot for Beginners: Create a Powerpoint Presentation

    Skills you'll gain: Microsoft Copilot, Microsoft PowerPoint, Presentations, Productivity Software, Microsoft 365, Prompt Engineering, Microsoft Word, Generative AI, Artificial Intelligence, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure

    5
    Rating, 5 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Edureka

    Introduction to Midjourney

    Skills you'll gain: Prompt Engineering, AI powered creativity, Generative AI Agents, Generative AI, Creative Design, ChatGPT, Conceptual Design, Creativity, Image Quality, Content Creation, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • UX Research and Information Architecture : IBM
  • Management de Eventos: Universidad de Palermo
  • Introduction to Six Sigma Training: Simplilearn
  • Foundations of Strategy: IE Business School
  • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera
  • 当代应用心理学: Shanghai Jiao Tong University
  • Roadmap para a Estratégia: Fundação Instituto de Administração
  • Advertise and grow your business on Facebook with Canva: Coursera
  • Interacting with Customers: CVS Health
  • Copilot for Beginners: Create a Powerpoint Presentation: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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