Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Illinois Urbana-Champaign
Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Health Care Procedure and Regulation, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, Law, Regulation, and Compliance, New Business Development, New Product Development, Product Development, Team Management, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Systems
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Communication Planning, Stakeholder Engagement, Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Stakeholder Management, Communication, Interpersonal Communications, Communication Strategies, Public Relations, Leadership, Media Relations, Discussion Facilitation, Business Leadership, Influencing, Employee Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Insights, Social Media Analytics, Customer Analysis, Web Presence, User Accounts, Social Media
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Instagram, Brand Loyalty, Content Creation, Customer Relationship Building, Customer Engagement, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Presentations, Branding, Sales Presentation, Brand Marketing, Data Presentation, Workflow Management, Marketing Design, Brand Management, Multimedia, Data Visualization, Visual Design, Interactive Data Visualization, Graphic and Visual Design Software, Brand Awareness, Visualization (Computer Graphics), Brand Loyalty, Design Reviews, Statistical Visualization, Executive Presence, Visual Impairment Education
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Canva (Software), Multimedia, Marketing Design, Design, Marketing Materials, Graphic Design
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Target Audience, Paid media, Facebook, Online Advertising, Advertising Campaigns, Performance marketing, Digital Advertising, Advertising, Marketing, Payment Processing, Payment Systems, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, Web Analytics and SEO, WordPress, No-Code Development, Search Engine Optimization, Order Fulfillment, Blogs, Web Development, Content Management Systems, Web Design and Development, Shipping and Receiving, Performance Analysis, Web Frameworks, Web Development Tools
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Graphical Tools, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Graphics Software, Design Software, Design, Collaborative Software, User Accounts, Google Workspace, Marketing
Beginner · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Process Development, Recruitment Strategies, Content Optimization, Proofreading
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Wireframing, Persona (User Experience), User Interface (UI), User Experience Design, Usability, User Interface (UI) Design, UI Components, Visual Design, Persona Development, Information Architecture, Web Design, Design, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours