Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Maryland, College Park
Skills you'll gain: Innovation, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Improvement, Product Management, Product Lining, Business Modeling, Product Strategy, Performance Metric, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Product Planning, Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Customer experience improvement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Process Flow Diagrams, Target Audience, Process Design, Diagram Design, Data Visualization, User Accounts, Business Process, Graphic Design, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Teamwork, Communication Strategies, Team Leadership, Team Building, Leadership, Professional Development, Internal Communications, Productivity, Diversity Awareness, Collaboration, Workplace inclusivity, Diversity and Inclusion, Communication, Interpersonal Communications, Empathy
★ 4.4 (12) · Advanced · Course · 1 - 4 Weeks

Creo Incubator
Skills you'll gain: Go To Market Strategy, Growth Strategies, Data-Driven Marketing, Market Analysis, Strategic Marketing, Entrepreneurship, Business Metrics, Customer Analysis, Entrepreneurial Finance, Target Audience, Financial Acumen, Target Market, Product Marketing, Marketing Analytics, Marketing Effectiveness, Ideation, Lean Methodologies, Adaptability, Fundraising, Critical Thinking and Problem Solving
Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Social Media Content, Brand Marketing, Brand Strategy, Content Performance Analysis, Branding, Brand Awareness, Social Media Strategy, Brand Management, Digital Marketing Tools, Digital Brand Strategy, Performance Analysis, Digital Media Strategy, Content Development and Management, Performance Measurement, Web Presence, Calendar Management, Account Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Meta Ads Manager, Conversion Funnel Analysis, Online Advertising, Web Analytics, Digital Advertising, User Accounts
★ 4.1 (7) · Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Driving engagement, Drive Engagement, Content Scheduling, Content Strategy, Social Media Management, Social Media Content, Content Development and Management, Strategic Partnership, Social Media Marketing, Social Media Strategy, Social Media, Customer Engagement, Content Management, Community Development, Content Creation, Calendar Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Facebook, Target Market, Meta Ads Manager, Online Advertising, Social Media Campaigns, Market Opportunities, Customer Analysis, Customer Insights, Social Media Analytics, Social Media Marketing, Data-Driven Marketing, Social Media, Marketing, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Content Development and Management, Social Media, Content Marketing, Customer Insights, Social Media Management, Social Media Marketing, Data-Driven Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Literacy, Financial Trading, Financial Market, Descriptive Statistics, Market Data, Statistics, Statistical Methods, Technical Analysis, Derivatives, Risk Modeling, Statistical Analysis, Market Dynamics, Securities Trading, Risk Analysis, Market Analysis, Statistical Modeling, Financial Modeling, Performance Measurement, Performance Analysis, Probability Distribution
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Driving engagement, Social Media Marketing, Social Media, Social Media Management, Customer Engagement, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Parsons School of Design, The New School
Skills you'll gain: Conversion Funnel Analysis, Design Thinking, Solution Design, Business Modeling, Process Design, Growth Strategies, Business Strategy, Design Strategies, Innovation, Sustainable Business, Corporate Sustainability, Value Propositions, Market Analysis, User Experience
★ 4.9 (16) · Intermediate · Course · 1 - 4 Weeks