Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Registration, Email Marketing, Driving engagement, User Feedback, Customer Communications Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Skills you'll gain: Google Workspace, Meeting Facilitation, Collaborative Software, Virtual Teams, Calendar Management, Live Streaming, Events and Conferences, Internal Communications, Discussion Facilitation, Business Solutions, Data Sharing, Document Management, Scheduling
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: LinkedIn, Web Presence, Search Engine Optimization, Brand Awareness, Professional Networking, Content Optimization, Social Media, Branding
Mixed · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Interpersonal Communications, Business Communication, Verbal Communication Skills, Communication, Internal Communications, Communication Strategies, Corporate Communications, Collaboration, Stakeholder Communications, Conflict Management, Non-Verbal Communication, Active Listening, Relationship Building, Organizational Structure, Mediation, Customer Relationship Building, Contract Negotiation, Organizational Development, Negotiation, Vendor Management
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Persona Development, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Target Market, Business Marketing, Social Media Content, Social Media Management, Marketing Strategies, Web Presence, Content Creation, Earned Media, Drive Engagement, Business Planning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Consultative Selling, Selling Techniques, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Enterprise Sales, Sales Management, Sales Pipelines, Business Ethics, AI Personalization, Value Propositions, Stakeholder Engagement, Ethical Standards And Conduct, Stakeholder Management, Stakeholder Analysis, Competitive Analysis, Customer Retention
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Business Intelligence, Looker (Software), Data Visualization, Data Presentation, Interactive Data Visualization, Business Reporting, Data Visualization Software, Dashboard, Data Storytelling, Dashboard Creation, Power BI, Business Analytics, Data Analysis, Business Marketing, Trend Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Inside Sales, Web Presence, Digital Brand Strategy, Selling Techniques, Sales, Rapport Building, Driving engagement, Branding, Relationship Building, Meeting Facilitation, Non-Verbal Communication, Virtual Environment, Customer Engagement, Verbal Communication Skills, Drive Engagement, Global Marketing, Executive Presence, Stakeholder Engagement, Trustworthiness
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Workspace, Collaborative Software, Business Communication, Internal Communications, Productivity Software, Communication
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, Keyword Research, Blogs, Content Optimization, Search Engine Optimization, Content Creation, Generative AI, Editing, Writing and Editing
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Solution Delivery, Ideation, Brainstorming, Creative Thinking, Complex Problem Solving, Team Building, Teamwork, Solution Selling, Resourcefulness, Business Solutions, Creativity, Analytical Skills, Decision Making, Business Ethics, Strategic Decision-Making, Conflict Management, Analysis
Mixed · Course · 1 - 3 Months