Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

The Chinese University of Hong Kong
Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Competitive Analysis, Global Marketing, Market Intelligence, Market Opportunities, Target Market, E-Commerce, Cultural Sensitivity, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media Content, Content Performance Analysis, Instagram, Social Media, Social Media Marketing, Content Optimization, Growth Strategies, Social Media Analytics, Social Media Strategy, Keyword Research, Drive Engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Business Planning, Planning, Content Creation, Intellectual Property, Digital Publishing, Writing, Writing and Editing, Subcontracting, Marketing Strategies, Editing, Journals, Product Promotion, Branding
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Customer Service, Customer experience improvement, Customer Engagement, Customer Analysis, Customer Retention, Facebook, Customer Insights, Goal Setting, Google Sheets, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Fundraising and Crowdsourcing, Fundraising, Facebook, Social Media Campaigns, Social Media, Social Media Marketing, Promotions and Campaigns, Target Audience, Marketing, Social Justice
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Live Streaming, Social Media, Social Media Content, Social Media Management, Drive Engagement, Social Media Marketing, Driving engagement, Video Production, Content Creation, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Portfolio Management, Financial Statements, Investment Management, Investments, Financial Statement Analysis, Market Analysis, Financial Planning, Financial Market, Financial Analysis, Wealth Management, Portfolio Risk, Risk Analysis, Equities, Risk Management, Return On Investment, Derivatives, Risk Appetite
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Performance Review, Performance Appraisal, Employee Performance Management, Performance Reporting, Performance Management, Team Performance Management, Performance Metric, Goal Setting, Internal Communications, Staff Management
Intermediate · Guided Project · Less Than 2 Hours

University of Glasgow
Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Social Media Content, TikTok, Scheduling, Social Media, Social Media Marketing, Billing, Systems Integration, Business Software, Marketing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Account Management, Account Strategy, Cross-Functional Team Leadership, Cross Selling, Upselling, Sales Management, Cross-Functional Collaboration, Drive Engagement, Relationship Management, Virtual Teams, B2B Sales, Sales Strategy, Consultative Approaches, Vendor Management, Business Relationship Management, Customer Relationship Management, Driving engagement, Stakeholder Management, Consultative Selling, Market Intelligence
Intermediate · Course · 1 - 4 Weeks