Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Patient Communication, Medical Office Procedures, Business Correspondence, Internal Communications, Business Writing, Issue Tracking, Patient Safety, Business Communication, Technical Communication, Technical Writing, Communication, Professionalism
Beginner · Course · 1 - 4 Weeks

CertNexus
Skills you'll gain: Customer experience improvement, Data-Driven Marketing, Data Strategy, Marketing Analytics, Data Literacy, Customer Insights, Business Analytics, Business Intelligence, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Sales Strategy, Sales Process, Selling Techniques, Negotiation, Customer Success Management, Regional Sales, Marketing Automation, Customer Relationship Building, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience improvement, Personalized Service, Legal Technology, Contract Management, Document Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Success Management, Sales Support, Salesforce, Data Visualization, Service Management, Sales Management, Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Support, Management Reporting, Dashboard, Customer Service, Knowledge Transfer, Data-Driven Decision-Making, Business Reporting, Performance Analysis
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Performance Measurement, Sales Strategy, Selling Techniques, Sales, Solution Selling, Sales Enablement, Sales Management, Sales Process, General Sales Practices, Generative AI Agents, Sales Development, Operational Performance Management, Digital Transformation, Performance Metric, AI Product Strategy, Key Performance Indicators (KPIs), Performance Analysis, Customer experience strategy (CX), AI Enablement, Sales Support
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Communication Planning, Internal Communications, Project Management, Stakeholder Management, Stakeholder Engagement, Performance Metric, Project Management Life Cycle, Report Writing, Process Improvement, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Digital Marketing, Digital Content, Search Engine Optimization, Digital Marketing Campaigns, Social Media Strategy, Web Content, Content Strategy, Marketing Strategies, Social Media Marketing, Online Advertising, Web Presence, Keyword Research, Web Analytics and SEO, Social Media Content, Digital Marketing Tools, Social Media, Content Creation, Blogs
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Professional Development, Customer Relationship Management, Interpersonal Communications, Service Recovery, Business Communication, Communication Strategies, Strategic Communication, Communication Planning, Compassion, Solution Delivery
Intermediate · Course · 1 - 3 Months

Logical Operations
Skills you'll gain: Microsoft Office, Microsoft 365, Layout Design, Digital Publishing, Proofreading, Graphic Design, Content Management, Editing, Graphics Software, Content Creation, Graphic and Visual Design Software, Productivity Software, Data Sharing, Design, Typography, Multimedia, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: User Story, Agile Methodology, Version Control, Persona (User Experience), Kanban Principles
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Market Share, Financial Statement Analysis, Case Studies, Estimation, Financial Statements, Business Valuation, Financial Analysis, Strategic Planning, Competitive Analysis, Financial Reporting, Financial Modeling, Market Analysis, International Finance, Financial Data, Financial Forecasting, Analysis, Benchmarking, Trend Analysis
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Market Intelligence, Survey Creation, Market Research, Business Research, Data Capture, Research Methodologies, Customer Insights, User Feedback, Target Audience, Qualitative Research, Target Market, Quantitative Research, Data Collection, Case Studies, Digital Marketing Tools, Data Analysis
Intermediate · Course · 1 - 4 Weeks