Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Google Cloud
Skills you'll gain: Gemini, Google Gemini, Customer Relationship Management, Google Cloud Platform, Generative AI, Large Language Modeling, Applied Machine Learning, Predictive Modeling, Artificial Intelligence, Query Languages
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Market Dynamics, Corporate Strategy, Market Analysis, Market Share, Organizational Structure, Process Design, Growth Strategies, Market Opportunities, Business Economics, Business Transformation, Economics, Organizational Change, Consolidation, Case Studies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Presentation, Sales Presentations, Storytelling, Proposal Writing, Selling Techniques, Product Demonstration, General Sales Practices, Driving engagement, Closing (Sales), Sales Process, Sales, Proposal Development, Oral Expression, Verbal Communication Skills, Drive Engagement, Presentations, Customer Engagement, Data Visualization, Meeting Facilitation, Digital Assets
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Competitive Analysis, Market Dynamics, Business Strategy, Market Share, Market Analysis, Growth Strategies, Business Transformation, Market Opportunities, Product Lifecycle Management, Innovation, Supply And Demand, Policy Development, Consolidation, Public Policies
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Generative AI, Google Cloud Platform, Large Language Modeling, Customer Relationship Management, AI literacy, Applied Machine Learning, SQL, AI Integrations, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Advanced Analytics, Marketing Analytics, Analytics, Data-Driven Marketing, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Predictive Modeling, Customer Acquisition Management, Forecasting
Beginner · Course · 1 - 4 Weeks

Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Data-Driven Marketing, Marketing Analytics, Generative AI, AI Integrations, Predictive Modeling, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Customer Acquisition Management, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, Google Gemini, SQL, Generative AI, Applied Machine Learning, Google Cloud Platform, Customer Relationship Management, Query Languages, Python Programming
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Data-Driven Marketing, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Campaign Planning, Predictive Analytics, Predictive Modeling, LLM Application, Large Language Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Disabilities, Customer experience improvement, Customer Relationship Management, Customer Relationship Management (CRM) Software, Driving engagement, Self Service Technologies, Customer Engagement, Personalized Service, Loyalty Programs, Merchandising, Brand Loyalty, Diversity and Inclusion, AI Personalization, Experience Design, Multimedia, Augmented Reality, Drive Engagement, Digital Transformation, Storytelling, Automation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Dashboard, Dashboard Creation, Sales Process, Sales, Sales Management, Customer Relationship Management (CRM) Software, Data Transformation, Data-Driven Decision-Making, Customer Relationship Management, Data Presentation, Analytics, Performance Analysis, Pivot Tables And Charts, Analysis, Power BI, Predictive Analytics, Performance Metric, Visualization (Computer Graphics), Negotiation
Intermediate · Course · 1 - 4 Weeks