This course explores how technology is transforming the fan journey inside and beyond the stadium. Learners will examine how digital platforms, mobile applications, and immersive technologies are reshaping the way fans engage with sports events before, during, and after match day. The course begins by analyzing the rise of the connected fan, focusing on mobile first engagement strategies, augmented reality navigation, and personalized digital services that adapt to fan behavior and preferences.

Experiencia: Mejorando el Viaje del Aficionado
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Experiencia: Mejorando el Viaje del Aficionado
This course is part of Estadios inteligentes: experiencia Bernabéu Specialization

Instructor: Marisa Sáenz
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Skills you'll gain
- Merchandising
- AI Personalization
- Disabilities
- Loyalty Programs
- Customer Relationship Management
- Augmented Reality
- Driving engagement
- Customer experience improvement
- Customer Engagement
- Personalized Service
- Self Service Technologies
- Experience Design
- Automation
- Storytelling
- Digital Transformation
- Multimedia
- Drive Engagement
- Brand Loyalty
- Diversity and Inclusion
Tools you'll learn
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March 2026
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There are 4 modules in this course
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