Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

John Wiley & Sons
Skills you'll gain: Performance Measurement, Sales Strategy, Selling Techniques, Sales, Solution Selling, Sales Enablement, Sales Management, Sales Process, General Sales Practices, Generative AI Agents, Sales Development, Operational Performance Management, Digital Transformation, Performance Metric, AI Product Strategy, Key Performance Indicators (KPIs), Performance Analysis, Customer experience strategy (CX), AI Enablement, Sales Support
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Technical Analysis, Market Trend, Risk Management, Financial Trading, Trend Analysis, Risk Analysis, Market Dynamics, Market Analysis, Verification And Validation
Mixed · Course · 1 - 4 Weeks

STARWEAVER
Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Valuation, Financial Statements, Operational Efficiency, Financial Acumen, Working Capital, Profit and Loss (P&L) Management, Business Metrics, Gross Profit, Operational Analysis, Financial Modeling, Financial Data, Balance Sheet, Return On Investment, General Finance, Finance, Income Statement, Analysis, Market Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Data-Driven Decision-Making, Risk Analysis, Risk Mitigation, Risk Management Framework, Competitive Intelligence, Risk Management, Gap Analysis, Strategic Thinking, Research Reports, Market Analysis, Analysis, Business Strategy, Product Strategy, Benchmarking, Case Studies, Data Visualization, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Journey Mapping, User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, UI/UX Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Persona Development, Design Software, Collaborative Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Investment Banking, Presentations, Benchmarking, Financial Statement Analysis, Sales Presentations, Strategic Communication, Organizational Structure, Financial Analysis, Competitive Analysis, Financial Statements, Data Integration, Financial Acumen, Market Analysis, Data Storytelling, Strategic Partnership, Strategic Planning, Data Visualization, Business Research, Mergers & Acquisitions, Corporate Finance
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Generative AI, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Jupyter, Google Cloud Platform, SQL, Applied Machine Learning, Customer Relationship Management, Query Languages, Customer Data Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Financial Forecasting, Revenue Forecasting, Market Dynamics, Forecasting, Market Data, Market Trend, Demand Planning, Financial Data, Customer Demand Planning, Trend Analysis, Market Analysis, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Looker (Software), Data Pipelines, Data Transformation, Dashboard, Dashboard Creation, Automation, IT Automation, Scripting, Business Intelligence, Interactive Data Visualization, Extract, Transform, Load, Data Warehousing, Data Integrity, Data Quality, Data Integration, Google Cloud Platform, Data Validation, Marketing Analytics, SQL
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Mergers & Acquisitions, Business Valuation, Bankruptcies, Corporate Finance, Corporate Strategy, Investment Banking, Market Analysis, Financial Modeling, Corporate Communications, Market Dynamics, Financial Analysis, Cash Flows, Governance
Mixed · Course · 1 - 3 Months

Skills you'll gain: Salesforce, Data Management, Customer Relationship Management (CRM) Software, Systems Administration, Customer Relationship Management, Administration, Dashboard, Management Reporting, Data Access, Database Administration, Enterprise Application Management, User Provisioning, User Accounts, Business Software, Workflow Management, Client Support, Role-Based Access Control (RBAC), Automation, Process Development
Beginner · Course · 3 - 6 Months

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours